Creating Luxurious Property Photos for a Great Impression

Michael • October 3, 2023 • 5 min read

Creating Luxurious Property Photos

The real estate industry is highly competitive, and creating a strong first impression is essential to attracting potential buyers. When it comes to showcasing a property, high-quality photos can make all the difference.

However, it’s not just about taking a few snaps of a property; it’s about creating an ambiance that conveys luxury and elegance.

In this article, we will explore how you can make a property look more luxurious in photos. We will discuss various techniques and tips that can help you create stunning photos that make a strong impression on potential buyers.


Importance of the First Impression

In the real estate industry, a first impression can make or break a deal. According to studies, buyers spend an average of 20 seconds looking at a property listing before deciding if they are interested or not. Because of this, the first impression is very important, and property photos are a big part of making it.

First impressions are critical in the real estate industry. In fact, research has shown that a potential buyer forms an opinion about a property within the first 7-10 seconds of seeing it.

To create a strong first impression, it’s important to understand what potential buyers are looking for. They want a property that looks spacious, well-lit, and welcoming. Therefore, when taking photos of a property, it’s essential to ensure that it looks spacious, uncluttered, and inviting.

Preparing the property, decluttering and clean, Villa in Miami, Nikon D850 camera and a Nikon AF-S FX 16-35mm f/4 lens

Preparing the Property for a Luxury Look

Before taking any photos, it’s important to prepare the property. This involves decluttering and cleaning the property, maximizing space and light, staging the property, and highlighting unique features.

Also check out our guide about planning and preparing a real estate photoshoot.

Decluttering and cleaning the property

Decluttering and cleaning the property involves removing any unnecessary items that can distract potential buyers. This can include items such as personal photos, clothes, and toys. It’s also important to ensure that the property is clean and tidy, as this can help create a positive impression.

Maximise space and lights

To maximize space and light, it’s important to remove any unnecessary furniture and open up the windows to let in natural light. This can make the property look more spacious and welcoming.

Staging the property

Staging the property involves arranging furniture in a way that makes the property look inviting and spacious. This can involve rearranging furniture, adding decorative items, and even setting the dining table.

Highlighting unique features of the property

When you highlight unique features, you show off the best parts of the property, like a beautiful view, a unique building, or a well-designed garden. This can make the property stand out and create a strong impression on potential buyers.

Read also:
Get the best real estate quotes for social media
Learn about real estate photography laws
Why use professional photography for real estate
Is real estate photography a good business
Starting real estate photography business

Luxury Property Photography Techniques

Once the property is prepared, it’s time to start taking photos. To create luxurious photos, it’s important to use high-quality equipment and tools, choose the right angles and perspectives, use lighting techniques, and use image editing techniques.

Use quality equipment and tools

Using high-quality equipment and tools involves using a high-quality camera, tripod, and lens. This can help ensure that the photos are sharp, clear, and of high quality.

the right angles and perspectives, luxury home in Beverly Hills interior

Angles and perspectives

Choosing the right angles and perspectives involves finding the right balance between showcasing the property’s best features and creating an attractive ambiance. This can involve taking photos from different angles and perspectives to find the best shot.


Lighting techniques are essential for creating an attractive ambiance. This can involve using natural light or artificial light to create a warm and inviting environment. It’s important to ensure that the lighting is not too bright or too dim.


Image editing techniques can be used to enhance the visual appeal of the property. This can include adjusting the brightness and contrast, removing any blemishes or imperfections, and adding a filter to create a specific mood or atmosphere.

Investing in real estate Lightroom presets is cost-effective. Instead of spending on advanced equipment or professional editing services, these presets offer an affordable solution to produce top-tier property photos that captivate and sell.

Using Props and Accessories for Luxury Properties

Props and accessories can be used to create a luxurious look and feel. This can include adding flowers and plants, using white bed linens, using appropriately sized rugs, adding molding, wall trim, or architectural details, coordinating colors and patterns, and using complementary textures and finishes.

Props and accessories used at a luxury home in Los Angeles

To choose the right props and accessories, you need to find things that match the style and design of the property. This can be done by using natural materials like wood and stone to make a warm and welcoming atmosphere or by adding metallic accents like silver or gold for a more glamorous look.

Adding a few well-chosen pieces can help create a sense of luxury and opulence that can be captured in photos.

Flowers and plants

Another way to add a touch of luxury to property photos is to incorporate flowers and plants. This can help create a natural and inviting ambiance that makes the property feel more like a home.

Flowers can be arranged in vases or placed in baskets or planters to add color and texture to a room. Plants can also be added to a room to create a sense of tranquility and relaxation.

White bed linens

Using white bed linens is another way to make a property look more luxurious in photos. This can help create a clean and fresh ambiance that is both inviting and soothing. White bed linens can be paired with decorative pillows and throws in complementary colors and patterns to add texture and visual interest to the space.


Appropriately sized rugs can also add a sense of luxury to a property. A large, plush rug can create a sense of warmth and comfort, while a smaller, more intricate rug can add a sense of elegance and sophistication. Choosing the right rug for a space can help tie the room together and create a cohesive design.

Moldings and wall trim

Adding molding, wall trim, or other architectural details can also help make a property look more luxurious in photos. These details can create a sense of depth and texture in a space, adding visual interest and character to a room. They can also help create a more high-end and custom look, which can be captured in photos.

Colors and textures

When selecting props and accessories, it is important to coordinate colors and patterns to create a cohesive and visually appealing design. Using complementary textures and finishes can also help create a sense of depth and richness in a space.

By carefully choosing and arranging props and accessories, real estate agents and photographers can take photos of the property that look luxurious and inviting, which will attract buyers.

perfectly stages luxury home living room

Virtual Staging

Virtual staging is a newer technique that can be used to make a property look more luxurious in photos. This involves using computer software to add furniture, artwork, and other decorative elements to photos of a property.

Real estate agents and photographers can use virtual staging to show off a property’s potential without having to physically set it up.


One of the advantages of virtual staging is that it is more cost-effective than physical staging. Traditional staging can be pricey because you have to rent things like furniture, artwork, and another decor. Virtual staging, on the other hand, is a one-time cost that can be used for multiple properties.


Virtual staging also allows for greater flexibility in terms of design. Photographers and real estate agents can try out different styles of furniture, artwork, and other decor to find the best look for a property.

They can also use virtual staging to show different layouts and designs for a space, which gives potential buyers an idea of the property’s potential.

Virtual staging can be a useful tool for real estate agents and photographers who want to create high-quality, luxurious photos of a property. By using virtual staging, they can create images that showcase a property’s full potential without the need for physical staging.

Frequently Asked Questions

How can real estate agents work with property owners and photographers to create luxurious property photos?

In order to create luxurious property photos, it’s important for real estate agents, property owners, and photographers to work together and implement techniques that showcase the property’s unique features and design.

What are some features of a property that can make it look luxurious?

Most properties have unique details that can be shown off in property photos to make them look more expensive, like architectural details, finishes, or a beautiful view.


Making a property look luxurious in photos requires preparing the property, using proper photography equipment and tools, choosing the right props and accessories, and using virtual staging.

You can impress people who might want to buy or rent your property by taking high-quality photos that show off its unique features and design.

These techniques can help you stand out in a competitive real estate market, whether you’re a real estate agent looking to attract more clients, a property owner wanting to increase the perceived value of your property, or a photographer taking stunning property photos.

Try them out to turn your property into a luxurious, inviting space that will attract buyers or renters

Further readings:
Internet Search Behavior
Seven Seconds to Make a First Impression
There Are No “Second Impressions” In Real Estate
A Guide to Developing Wellness Real Estate

How do you create luxurious Property Photos? Let us know in the comments.

By Furoore team member Michael
Furoore Team is here to assist you in capturing the most significant moments in your life. To create exciting photographs, discover photography guides, find unique photo ideas, and limitless image inspiration.


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