Why Good Photos Are Critical to Your Airbnb Success

Michael • April 26, 2023 • 7 min read

Why Good Photos Are Critical to Your Airbnb Success

As Airbnb hosts, we want to make sure that our guests feel comfortable and happy during their stay. And the best way to do that is by providing them with a great experience. One of the most important factors that can make or break a guest’s experience is the quality of the photos that we post on our Airbnb listings.

In this article, we’ll go over why good photos are critical to your Airbnb success and how you can take and edit photos that will make your guests excited to book your listing.


Why Good Airbnb Photos Matter

First Impressions are Crucial

As the saying goes, “You never get a second chance to make a first impression.” This couldn’t be more true for your Airbnb listing. Potential guests will form an opinion about your property within seconds of viewing your photos. According to Airbnb, listings with professional-quality photos receive 40% more bookings than those with low-quality photos.

But it’s not just about the quality of the photos. It’s also about the first impression that they give. In a study by Airbnb, visitors only looked at each photo for an average of 0.05 seconds before moving on to the next one. This means that you have a very short amount of time to make an impact and catch their attention.

Property's Best Features

Highlighting Your Property’s Best Features

One of the most important aspects of taking good photos for your Airbnb listing is showcasing your property’s best features. This can include unique and appealing aspects of the property, such as a stunning view, a cozy fireplace, or a luxurious bathtub.

When taking photos of your property, it’s important to use natural lighting and staging to enhance the photos. Natural lighting can help bring out the colors and textures of your space, while staging can help create an inviting and comfortable atmosphere.

Using Natural Lighting and Staging to Enhance Photos

Natural lighting is key when it comes to taking good photos for your Airbnb listing. Avoid using flash, which can create harsh shadows and make your photos look unnatural. Instead, take photos during the day when there is plenty of natural light streaming in.

Staging is also important when it comes to taking good photos. This means arranging furniture and decor in a way that creates an inviting and comfortable atmosphere. Make sure your space is clean and clutter-free, and add extra touches such as fresh flowers or a bowl of fruit to make your listing feel more welcoming.

How to Take Great Photos for Your Airbnb Listing

Now that you understand the importance of good photos and how they can help your Airbnb listing stand out, it’s time to learn how to take great photos for your listing.

Preparing Your Space

Before you start taking photos, it’s important to prepare your space for optimal photo opportunities. This means decluttering and cleaning your space to ensure that it looks its best. Remove any unnecessary items or clutter, and make sure surfaces are clean and free of dust and debris.

In addition to decluttering and cleaning, you’ll also want to set up your space for optimal photo opportunities. This means arranging furniture and decor in a way that creates an inviting and visually appealing atmosphere. Use fresh flowers or other small touches to add warmth and character to your space.

Choosing the Right Equipment

Choosing the Right Equipment

When it comes to taking great photos for your Airbnb listing, having the right equipment can make all the difference. If you have a DSLR camera, make sure you have a wide-angle lens to capture the full scope of your space. If you’re using a smartphone, consider investing in a tripod to help keep your photos steady.

In addition to your camera and lens, make sure you have plenty of memory cards and batteries on hand. You don’t want to run out of battery in the middle of a photo shoot!

Shooting and Editing Your Photos

When it comes to shooting your photos, consider the lighting conditions in your space. If possible, take photos during the day when there is plenty of natural light. If you need to take photos at night, use soft lighting to create a warm and inviting atmosphere.

When it comes to editing your photos, there are a few techniques you can use to enhance them. Adjusting the brightness and contrast can help bring out the details in your photos, while cropping can help you focus on specific features of your space.

Best Practices for using Photos in Your Airbnb Listing

When it comes to creating an Airbnb listing, photos are the most important element to consider. High-quality photos can make a significant impact on potential guests’ decision-making process, and can be the difference between a booking or being overlooked. Therefore, it is essential to understand the best practices for using photos in your Airbnb listing.

Selecting the right photos

Selecting the right photos

One of the most important aspects of creating a successful Airbnb listing is selecting the right photos. The photos you choose should accurately represent your property while highlighting its unique features and amenities. Here are some tips for selecting the right photos:

  • Understand your target audience and their preferences
    It is important to have a clear understanding of your target audience and their preferences. For example, if you’re renting a family-friendly vacation home, you may want to highlight the features that will appeal to families, such as a play area, bunk beds, or a pool.
  • Highlight unique and desirable features of your property
    Make sure to highlight the unique and desirable features of your property, such as a fireplace, balcony with a view, or a well-equipped kitchen. These features can set your property apart from others and attract potential guests.
  • Show photos of all rooms and amenities
    To give guests a clear picture of what to expect, it’s important to include photos of all rooms and amenities. This includes bedrooms, bathrooms, living areas, and outdoor spaces.
  • Include photos of the neighborhood and surrounding areas
    Adding photos of the neighborhood and surrounding areas can give guests a better sense of the location and help them visualize their stay. Photos of nearby attractions, restaurants, and parks can be particularly helpful.
  • Avoid using too many similar photos or redundant shots
    Using too many similar photos or redundant shots can be confusing for guests and may cause them to lose interest. Instead, choose a few high-quality photos that showcase your property’s best features.
  • Consider hiring a professional photographer to capture the best shots
    While it may be tempting to take your own photos, hiring a professional photographer can be a worthwhile investment. A professional photographer can help you showcase your property in the best light, providing high-quality photos that are sure to capture the attention of potential guests.

How many photos to include in your listing

While Airbnb allows up to 30 photos per listing, it is important to use this space wisely. Here are some guidelines for how many photos to include:

  • Include at least 10-15 high-quality photos
    It is essential to include a minimum of 10-15 high-quality photos that showcase your property’s best features.
  • Make sure to include photos of all important areas and amenities
    Include photos of all important areas and amenities, such as bedrooms, bathrooms, and outdoor spaces. This will give potential guests a clear idea of what to expect.
  • Use additional photos to showcase unique features and details
    If you have unique features or details in your property, such as a vintage record player or a quirky piece of artwork, make sure to include photos that showcase them.

Using high-quality photos in your Airbnb listing is essential for success. By selecting the right photos, including a sufficient number, and using them strategically, you can attract potential guests and ensure that your property stands out from the competition.

Frequently Asked Questions

How can Airbnb hosts make their listings stand out from the competition?

Let’s be real, there are a lot of Airbnb listings out there, and you want yours to stand out like a peacock in a flock of pigeons. To make your listing pop, showcase what makes your space unique with high-quality photos that capture the essence of your property. Use natural lighting, and don’t be afraid to get creative with your angles.

Is it necessary to hire a professional photographer for Airbnb listings?

Look, if you’re rolling in the dough and can afford to hire a pro, go for it. But for those of us on a budget, fear not! With a few tips and tricks, you can take professional-looking photos with just your smartphone. Plus, you know your property best, so you can capture it in a way that a stranger might not be able to.

What are some common mistakes to avoid when taking photos for Airbnb listings?

One of the biggest mistakes is not taking the time to declutter and clean your space before taking photos. Trust me, no one wants to see your dirty laundry or piles of clutter. Also, avoid using flash, which can make your photos look harsh and uninviting. And don’t forget to showcase a variety of angles and rooms, so guests can get a well-rounded view of your property.

Can editing photos improve the success of an Airbnb listing?

Editing can definitely help enhance your photos and make them more eye-catching, but don’t go overboard with it. Stick to basic edits like adjusting brightness and contrast, and avoid using filters that make your photos look unrealistic. Remember, guests want to see an accurate representation of your property, not a heavily edited version.

How can Airbnb hosts make sure their photos accurately represent their property?

To make sure your photos are a true representation of your property, be honest and transparent in your listing description. If your property has quirks or flaws, don’t try to hide them – guests will appreciate the honesty. And make sure your photos are recent and accurately showcase your current space.


In conclusion, the importance of good photos in your Airbnb listing cannot be overstated. It is crucial to create a positive first impression, highlight your property’s best features, and ultimately attract guests and boost bookings. With the right preparation, equipment, and techniques, you can take professional-quality photos that will enhance your listing and set it apart from the competition.

By following the best practices outlined in this article, such as selecting the right photos and shooting and editing them effectively, you can maximize the impact of your Airbnb listing and increase your chances of success.

Remember, your photos are your guests’ first introduction to your property, so it’s essential to make them count. We encourage you to take action and start improving the quality of your Airbnb photos today.

With a little effort and attention to detail, you can create a visually appealing and compelling listing that will attract more guests and help you achieve your Airbnb success goals. Don’t underestimate the power of a good photo – it can make all the difference in the world.

What is your thought on good Photos Are Critical to Your Airbnb Success? Let us know in the comments.

By Furoore team member Michael
Furoore Team is here to assist you in capturing the most significant moments in your life. To create exciting photographs, discover photography guides, find unique photo ideas, and limitless image inspiration.


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