Use Hotel Lifestyle Photography to Showcase Your Hotel
Michael • May 4, 2023 • 9 min read
Lifestyle photography and hotel experiences are like peanut butter and jelly, a classic combo that goes hand in hand. In an era where visual storytelling is king, it’s essential to utilize lifestyle photography to showcase your hotel experience and attract potential guests.
This article delves deep into the world of hotel photography, lifestyle branding, and travel photography to teach you how to create a visual narrative that captivates your audience.
Get ready to level up your hospitality industry game by making the most of guest experiences and social media marketing. Buckle up and prepare for a wild ride!
1. Understanding Lifestyle Photography
Definition and explanation of lifestyle photography
Lifestyle photography is a genre of photography that aims to capture real-life situations, emotions, and experiences in an artistic and authentic manner. It often features people in natural environments or settings, engaging in everyday activities, and showcasing genuine emotions.
The primary goal of lifestyle photography is to tell a story, evoke a specific mood, or illustrate a particular aspect of a subject’s life. In the context of the hospitality industry, lifestyle photography is utilized to showcase the unique aspects of a hotel and the experiences guests can expect during their stay.
Benefits of using lifestyle photography to showcase hotels
Emotional Connection: Lifestyle photography helps establish an emotional connection between the viewer and the hotel by showcasing relatable and genuine experiences. This emotional connection can lead to increased bookings and customer loyalty.
Authenticity: Unlike staged or highly edited promotional images, lifestyle photography gives potential guests a more accurate and authentic representation of the hotel experience, which can build trust and credibility.
Social Media Engagement: Lifestyle images are highly shareable on social media platforms, helping hotels increase their online presence, reach a wider audience, and drive more bookings.
Influencer Collaborations: Lifestyle photography is a popular format for influencer marketing, enabling hotels to leverage the reach and influence of social media personalities to showcase their hotel to a wider audience.
Examples of successful hotel lifestyle photography
The Marriott Bonvoy’s Instagram feed is a prime example of effective hotel lifestyle photography. They skillfully showcase their properties with images of guests enjoying various amenities and experiences, such as dining, swimming, and attending events.
The Four Seasons Hotels and Resorts use lifestyle photography on their website and social media channels to highlight the unique experiences available at their properties, including local cultural activities, outdoor adventures, and wellness offerings.
By understanding the concept of lifestyle photography and its benefits, hotels can harness the power of visual storytelling to create an emotional connection with potential guests, enhance their brand identity, and ultimately, increase bookings.
Lifestyle photography is a vital tool in the hospitality industry for showcasing the unique experiences and amenities that set a hotel apart from its competitors. Learn also about the different types of hotel photography here.
2. Setting Up Your Photoshoot
Determining the style and tone of your shoot
Before embarking on a hotel lifestyle photoshoot, it’s crucial to determine the style and tone that best represents your brand and the experience you want to convey. Consider the following factors:
Brand Identity: Keep your hotel’s unique brand identity in mind when planning the photoshoot’s style and tone. Is your hotel more luxurious and sophisticated, or does it have a trendy and hip atmosphere? Ensure the shoot’s overall look and feel align with your brand values and messaging.
Target Audience: Consider the demographics and preferences of your target audience. Are you catering to young professionals, families, or a more mature clientele? The style and tone should appeal to your target audience and showcase experiences that resonate with them.
Emotional Response: Determine the emotions you want the viewer to experience when looking at your lifestyle images. Do you want to evoke a sense of relaxation, adventure, or indulgence? The chosen style and tone should convey the desired emotions and create a connection with potential guests.
Choosing the right models and props
Models and props play a significant role in bringing your hotel’s story to life. Follow these guidelines to make the right selections:
Models: Choose models who reflect your target audience and embody the essence of your hotel’s brand. Diverse and relatable models can help potential guests envision themselves at your property. Additionally, consider using real guests or staff members to create a more authentic feel.
Props: Props should be carefully selected to enhance the scene and support the story you’re telling. Examples of props for a hotel photoshoot include luggage, food and beverages, books, poolside accessories, and local souvenirs. Ensure that the props align with the hotel’s style, tone, and overall aesthetic.
Setting up the right lighting and composition
The quality of your lifestyle photos relies heavily on proper lighting and composition. Keep these tips in mind when setting up your photoshoot:
Lighting: Natural light is often the best choice for lifestyle photography, as it creates a warm and inviting atmosphere. Schedule your shoot during the golden hour (shortly after sunrise or before sunset) to capture soft, flattering light. If natural light is insufficient, use artificial lighting to achieve the desired mood and ambiance.
Composition: To create engaging and visually appealing images, consider various compositional techniques such as the rule of thirds, leading lines, and framing. These techniques can draw the viewer’s eye to the main subject and create a sense of balance and harmony within the image.
Depth and Perspective:Experiment with different angles and perspectives to add depth and interest to your photos. Capture images from various heights, such as low-angle shots for a grand and luxurious feel or high-angle shots for a more intimate and cozy atmosphere.
Setting up a successful hotel lifestyle photoshoot requires careful planning and attention to detail. By determining the appropriate style and tone, selecting the right models and props, and utilizing proper lighting and composition techniques, you can create captivating images that showcase your hotel experience and resonate with your target audience.
3. Capturing the Hotel Experience
Highlighting the hotel’s unique features and amenities
Capturing the unique features and amenities of your hotel is essential in lifestyle photography. This allows potential guests to get a better understanding of what your property has to offer and why it stands out from its competitors. When highlighting the hotel’s features and amenities, keep the following in mind:
Focus on the best features: Identify the hotel’s most distinctive features and amenities, such as a rooftop bar, a beachfront location, or a state-of-the-art spa. Ensure that these features are prominently showcased in the images.
Create a variety of shots: Capture a range of images that highlight different areas of the hotel, such as the lobby, guest rooms, restaurants, and outdoor spaces. This will provide potential guests with a comprehensive view of the property.
Showcasing the guest experience through photography
Lifestyle photography is an excellent way to showcase the guest experience and create a sense of what it’s like to stay at your hotel. To capture the guest experience, consider the following:
Candid shots: Take candid shots of guests enjoying the hotel’s amenities, such as lounging by the pool or enjoying a meal at the restaurant. Candid shots help create a more authentic and relatable feel.
Lifestyle activities: Capture images of guests participating in lifestyle activities, such as yoga classes, wine tastings, or local tours. This will give potential guests an idea of the unique experiences available at your hotel.
Room features: Highlight the room features that guests value the most, such as comfortable beds, spacious bathrooms, and stunning views. This will help guests imagine themselves relaxing in the space.
Creating a visual story for your guests
Lifestyle photography is all about telling a visual story. To create a cohesive and engaging story, keep the following in mind:
Consider the narrative: Think about the story you want to tell through the images. For example, if your hotel is located in a bustling city, you may want to showcase the excitement and energy of the urban environment.
Incorporate people: Including people in your images can help create a sense of connection and engagement. Consider using models or real guests to showcase the hotel experience.
Use consistent styling: To create a cohesive story, ensure that the styling, lighting, and composition are consistent throughout the images. This will help create a unified visual narrative.
Capturing the hotel experience through lifestyle photography is an essential tool for showcasing the hotel’s unique features and amenities, highlighting the guest experience, and creating a visual story for potential guests.
By using creative angles, candid shots, and consistent styling, you can create captivating images that resonate with your target audience and showcase your hotel’s unique value proposition.
4. Editing and Post-Production
Choosing the right editing software and tools
Once you have captured your hotel lifestyle images, it’s time to move onto the post-production process. This involves editing your images to enhance their visual appeal and showcase the hotel experience. Here are some tips on how to choose the right editing software and tools:
Determine your editing needs: Consider your editing requirements, such as color correction, retouching, or special effects. This will help you choose the appropriate software and tools.
Research software options: There are many editing software options available, ranging from basic to advanced. Some popular options include Adobe Photoshop, Lightroom, and Capture One. Research and compare the features of each software to determine which one best meets your needs.
Experiment with different tools: Once you have selected your editing software, familiarize yourself with the different editing tools available. Experiment with features such as exposure adjustments, color grading, and cropping to achieve your desired look.
Enhancing colors and adding filters
Enhancing colors and adding filters can take your hotel lifestyle images to the next level. Here’s how to do it:
Adjust the exposure: Adjusting the exposure can help bring out the colors in your images. Use the exposure adjustment tool in your editing software to brighten or darken your images as needed.
Adjust the color temperature: Adjusting the color temperature can help create a specific mood or atmosphere. Warmer temperatures can create a cozy and inviting feel, while cooler temperatures can create a more serene and calming atmosphere.
Add filters: Filters can add a unique and creative touch to your images. Experiment with different filter options in your editing software, such as vintage, black and white, or high contrast, to find the perfect look for your hotel lifestyle images.
Retouching and editing images to showcase the hotel experience
Retouching and editing your images can help showcase the hotel experience and make them more visually appealing. Here’s what to keep in mind:
Remove distractions: Remove any distracting elements in the images, such as unwanted objects or blemishes, to create a clean and polished look.
Highlight key features: Use editing techniques to draw attention to the hotel’s unique features and amenities. For example, use brightness adjustments to highlight a stunning view or saturation adjustments to showcase a colorful decor element.
Create consistency: Ensure that your images have a consistent look and feel. This can be achieved by applying the same editing techniques and color grading to all images in the set.
Post-production editing is an essential step in creating stunning hotel lifestyle images. By selecting the right editing software and tools, enhancing colors and adding filters, and retouching and editing images to showcase the hotel experience, you can create images that capture the attention of potential guests and showcase the unique features of your property.
5. Integrating Lifestyle Photography into Your Marketing Strategy
Using lifestyle photography on your hotel’s website and social media channels
One of the primary ways to integrate lifestyle photography into your marketing strategy is by incorporating it on your hotel’s website and social media channels. Here are some tips on how to do it effectively:
Update your website: Add high-quality lifestyle images to your hotel’s website to showcase the property’s unique features and amenities. Place these images on the homepage, individual room pages, and throughout the website to create an immersive experience for potential guests.
Utilize social media: Social media platforms such as Instagram and Facebook are perfect for showcasing your hotel’s lifestyle photography. Share images regularly on your social media channels and encourage guests to share their own images using your hotel’s branded hashtags.
Create a gallery: Create a dedicated gallery on your hotel’s website to showcase your lifestyle photography. This can include a variety of images, including candid guest shots, unique features of the hotel, and lifestyle activities.
Incorporating lifestyle photography into your marketing campaigns
Incorporating lifestyle photography into your marketing campaigns can help attract new guests and create a cohesive brand identity. Here are some ways to do it:
Advertisements: Use your lifestyle images in online or print advertisements to attract potential guests. Choose images that best represent your hotel’s brand and the experience you want to convey.
Email marketing: Incorporate lifestyle images into your email marketing campaigns to showcase new offers, promotions, or events at your hotel. Consider using eye-catching imagery to entice recipients to book a stay.
Print materials: Incorporate lifestyle photography into your print materials such as brochures, flyers, and posters to create a cohesive visual identity for your hotel.
Partnering with influencers to showcase your hotel
Identify potential influencers: Look for influencers in your hotel’s niche or those with a large following that aligns with your target audience. Ensure that they have a genuine interest in your hotel and its offerings.
Offer incentives: Offer incentives such as free stays or exclusive experiences to influencers in exchange for promoting your hotel on their social media channels or website.
Provide guidance: Provide influencers with a brief that outlines the type of content you would like them to create and the messaging you would like them to convey. This ensures that the images align with your hotel’s brand and the experience you want to convey.
Integrating lifestyle photography into your marketing strategy can help attract new guests and create a cohesive brand identity. By incorporating lifestyle images on your hotel’s website and social media channels, incorporating them into your marketing campaigns, and partnering with influencers to showcase your hotel, you can create a visually appealing and immersive experience for potential guests.
Lifestyle photography is an essential tool for hotels to showcase their unique features and amenities, highlight the guest experience, and create a visual story for potential guests.
By utilizing creative angles, candid shots, and consistent styling, hoteliers can create captivating images that resonate with their target audience and showcase their hotel’s unique value proposition. The benefits of lifestyle photography for hotels include:
Increased bookings: Lifestyle photography can help attract new guests and increase bookings by providing an immersive and appealing visual experience. Improved brand identity: By creating a cohesive and visually appealing brand identity, lifestyle photography can help hotels stand out from their competitors and create a lasting impression on potential guests.
Enhanced storytelling: Lifestyle photography can help hotels tell a compelling visual story that captures the essence of their property and creates an emotional connection with potential guests.
Final thoughts and tips for using lifestyle photography effectively
To use lifestyle photography effectively, keep the following tips in mind:
Plan ahead: Plan your photoshoot carefully to ensure that you capture the images that best showcase your hotel’s unique features and amenities.
Be authentic: Use real guests and candid shots to create an authentic and relatable feel in your images.
Edit carefully: Take the time to edit your images carefully to ensure that they are visually appealing and aligned with your hotel’s brand identity.
Use images across all channels: Incorporate your lifestyle images across all marketing channels, including your website, social media, and print materials.
By following these tips and incorporating lifestyle photography into your hotel’s marketing strategy, you can create a visual story that attracts new guests, enhances your brand identity, and creates a lasting impression on potential guests.
What are your thoughts on Hotel Lifestyle Photography? Let us know in the comments.
By Furoore team member Michael Furoore Team is here to assist you in capturing the most significant moments in your life. To create exciting photographs, discover photography guides, find unique photo ideas, and limitless image inspiration.