Hotel Photoshoot Preparation to Ensure Your Hotel Stands Out
Michael • February 28, 2023 • 8 min read
Michael • February 28, 2023 • 8 min read
Hotels are places of luxury, comfort, and style. They’re where we go to escape the mundane, the predictable, the familiar. And if there’s one thing that captures the essence of a hotel, it’s the photos.
From the stunning architecture to the meticulously decorated rooms and the beautifully landscaped outdoor spaces, a great photo can transport potential guests to the property, inspiring them to book their next stay.
But creating those stunning photos isn’t as easy as just snapping a few pictures. In fact, preparing a hotel for a photoshoot is a complex and multi-faceted process that requires careful planning, attention to detail, and collaboration with a skilled photographer.
In this article, we’ll explore the essential steps to preparing a hotel for a photoshoot, from defining your goals and choosing the right photographer to preparing each area of the hotel and collaborating with the photographer to ensure the best possible outcome.
Whether you’re a seasoned hotelier or a photographer just starting out, this guide will help you create stunning photos that capture the essence of your property and inspire potential guests to book their next stay. So, let’s dive in and explore the world of hotel photoshoots!
Before the photoshoot takes place, it’s essential to prepare thoroughly. This involves defining the goal of the photoshoot, choosing a photographer, planning the photoshoot schedule, and creating a shot list. If you are new to hotel photography, read our article about what is hotel photography here.
The first step in preparing for a hotel photoshoot is to define the goals of the photoshoot. What are you hoping to achieve with these photos? Do you want to showcase the hotel’s facilities, attract business travelers, or highlight the property’s location?
Understanding your goals for the photoshoot will help you to determine what type of photos you need, which areas of the hotel to feature, and the overall aesthetic you want to achieve.
Choosing a specialized hotel photographer is crucial in ensuring that your photoshoot is successful. Hotel photography requires a unique set of skills and experience. When choosing a photographer, look for a professional with a proven track record of hotel photography.
You can search online for hotel photographers, view their portfolios, and read reviews from other hoteliers. Once you have chosen a few photographers, set up a meeting with them to talk about your goals and ideas for the photoshoot.
Planning the photoshoot schedule is an essential part of the pre-photoshoot preparation. Consider the time of day when the lighting is the best, and the hotel is at its quietest. This may require early morning or late-night photoshoots, depending on the location and layout of the hotel.
Ensure that the photoshoot schedule doesn’t interfere with the hotel’s daily operations, and communicate the schedule with staff members.
Creating a shot list is crucial in ensuring that the photographer captures all the necessary shots. The shot list should be a comprehensive list of the hotel’s key features and areas that need to be photographed.
This may include the lobby, guest rooms, restaurants, outdoor areas, and any unique amenities. The shot list should also include any specific angles or shots that you want the photographer to capture, such as a panoramic view of the city skyline or a close-up of a particular feature in the room.
The hotel room is the main selling point of any hotel, and it is crucial to get it right during a photoshoot. This section will cover the important aspects that you need to consider to prepare the hotel room for the photoshoot.
The first step in preparing a hotel room for a photoshoot is to declutter and deep clean the room. Remove any unnecessary items from the room, such as trash cans, laundry baskets, and personal items. Clean the room thoroughly, including all surfaces, windows, and floors. Ensure that the bathroom is spotless, and all amenities are neatly displayed.
Once the room is clean and clutter-free, it’s time to decorate and stage it for the photoshoot. Use neutral colors and minimalistic decor to create a modern and sophisticated atmosphere.
Add small touches to the room to make it feel warm and inviting, such as fresh flowers, artwork, or decorative pillows. Use a color scheme that is consistent with the hotel’s branding and style.
Small details can make a big difference in the overall appearance of the room in the photos. Pay attention to things like how the furniture is arranged, where the pillows are put, and how the amenities are set up.
Make sure that all the amenities, such as the towels, soap dispensers, and bathrobes, are neatly arranged and in good condition. You can also add small touches to the room, such as a book or magazine on the nightstand, to give it a cozy and welcoming feel.
Lighting is crucial in creating the right mood and atmosphere for the photos. Use natural light as much as possible, and consider adding additional lighting to highlight specific areas or features of the room. Use warm lighting to create a cozy and welcoming atmosphere and ensure that the lighting is consistent throughout the photoshoot.
Check the lighting during the photoshoot and make any necessary adjustments to ensure that the room looks its best in the photos.
The hotel foyer is the first area that guests see when they enter the hotel, and it sets the tone for their entire stay. Therefore, it’s essential to prepare the hotel foyer for a photoshoot. Ensure that the foyer is clean, tidy, and well-lit. Declutter the area by removing any unnecessary items and making sure that the furniture is arranged in an inviting and welcoming way.
Consider adding decorative touches, such as fresh flowers or artwork, to create an attractive focal point. Pay attention to the details, such as the condition of the flooring and any signs or banners in the area, to ensure that everything looks its best.
By taking the time to prepare the hotel foyer, you can create a welcoming and inviting space that will make a great impression on potential guests.
The hotel restaurant is a key feature of any hotel, and it’s important to showcase it in the best possible way during a photoshoot. To prepare the restaurant for a photoshoot, ensure that the area is clean, tidy, and well-lit.
Make sure that the tables and chairs are arranged in an attractive way, and consider adding decorative touches, such as fresh flowers or table settings. It’s also important to check the condition of the restaurant’s amenities, such as the bar or buffet area, and make sure that they are in good condition.
If the restaurant has a view, consider scheduling the photoshoot at a time of day when the view is at its best. Finally, consider staging diners in the restaurant to create a lively and inviting atmosphere in the photos.
By taking the time to prepare the hotel restaurant for a photoshoot, you can showcase this key feature of the hotel in the best possible way and attract potential guests to your property.
The hotel pool is often a key selling point for potential guests, and it’s important to make sure it looks its best during a photoshoot. To prepare the pool area for a photoshoot, start by checking the condition of the pool and any other amenities, such as the pool deck or furniture.
Ensure that the area is clean and tidy, and consider adding decorative touches, such as poolside umbrellas or lounge chairs, to create an attractive and inviting atmosphere. If the pool has any special features, such as a waterfall or fountain, make sure that they are turned on and functioning properly.
Consider scheduling the photoshoot during a time of day when the pool is well-lit, either by natural sunlight or strategically placed lighting. Finally, consider adding models or props to create a lifestyle setting and showcase the pool’s amenities in action.
By taking the time to prepare the hotel pool area for a photoshoot, you can showcase this important feature of the hotel and attract potential guests to your property.
The hotel fitness center and spa are important amenities that can attract guests who value health and wellness. To prepare these areas for a photoshoot, start by checking the condition of the equipment and amenities, such as workout machines or massage tables.
Ensure that the area is clean and tidy, and consider adding decorative touches, such as fresh flowers or candles, to create a relaxing atmosphere. Pay attention to the lighting, as it can help create a mood and highlight the spa’s features. Consider adding models or props, such as a person receiving a massage or working out, to showcase the facilities in use.
If the spa offers any unique treatments, consider featuring them in the photos. Finally, make sure that any signage or promotional materials are up-to-date and displayed in an attractive way.
By taking the time to prepare the hotel fitness center and spa for a photoshoot, you can showcase these important amenities and attract potential guests to your property.
The outdoor area of a hotel can be just as important as the interior when it comes to attracting potential guests. A well-maintained outdoor area can give guests a sense of luxury and relaxation that they can expect during their stay. Follow these steps to prepare the outdoor area for a photoshoot.
Before the photoshoot, take a walk around the outdoor area to assess the condition. Check for any areas that need cleaning or repairs, such as sidewalks, planters, or outdoor furniture. Remove any debris or trash, and ensure that the outdoor space is free of any safety hazards.
A well-maintained outdoor space with beautiful landscaping can create an inviting atmosphere that will attract potential guests. Enhance the landscaping by adding fresh flowers or potted plants. Think about adding lighting, lanterns, or outdoor rugs to your outdoor space to make it cozier and more interesting.
If your hotel has any outdoor amenities, such as a pool, hot tub, or lounge chairs, make sure they are in good condition. Clean and prepare them as you would with the indoor amenities, such as towels, pool floats, or drinkware.
The outdoor area can be heavily influenced by natural light, so it’s important to consider the time of day for the photoshoot. Take advantage of the natural light during the golden hour, which is the period just before sunset and just after sunrise when the light is soft and warm. This is an ideal time to capture the outdoor space in the best light.
Public areas such as lobbies, lounges, stairways, etc are the first spaces that guests experience when they arrive at a hotel. Therefore, it is essential to make sure that these areas are well-prepared for the photoshoot. Follow these steps to prepare the public areas of your hotel.
Cleanliness and tidiness are essential for public areas as they are the first impression for guests. Make sure that the public areas are clean and tidy, and free of any clutter, such as magazines or newspapers.
Make sure that all of the amenities in the public areas are in good shape. Replace any damaged or worn-out furniture, carpets, or light fixtures. The amenities should look fresh, clean, and welcoming.
Adding seasonal touches can make the public areas more inviting and appealing to guests. Decorate the public areas with seasonal flowers, decorations, or artwork. This adds a personal touch and creates a memorable experience for guests.
By putting people in public areas, you can make a warm and welcoming atmosphere that makes people want to book a room. Place models or guests in the public areas such as the lounge or restaurant, to create an image of guests enjoying the amenities of the hotel. This technique can help guests visualize themselves enjoying their stay at the hotel.
Collaboration with the photographer is crucial in ensuring that the photoshoot captures the hotel’s best features. Follow these steps to ensure a successful collaboration with your photographer.
After the photoshoot is complete, it’s time to review the photos and make any necessary adjustments. Look for any photos that may need to be retaken, or for any areas of the hotel that were missed during the shoot.
Once you’re happy with the photos, it’s time to edit them so they match the brand and style of the hotel. This could mean changing the lighting or colors or getting rid of anything that doesn’t belong in the background.
It’s important to ensure that the final photos look polished and professional. Once the editing is complete, share the photos on social media and your hotel’s website. Consider creating a gallery of photos that showcase the hotel’s best features, so potential guests can get a sense of what it’s like to stay at your property.
Finally, consider using the photos for marketing materials and future promotions. A successful photoshoot can be a valuable tool for attracting new guests and boosting your hotel’s brand awareness.
It takes a lot of work to get a hotel ready for a photoshoot, but the results are well worth it. By investing in high-quality photos that accurately represent your property, you can attract more guests and increase your revenue.
To prepare for a successful photoshoot, it’s important to define the goals, choose the right photographer, and carefully plan the schedule and shot list. It’s also crucial to pay attention to the details of each area of the hotel, including the guest rooms, public areas, outdoor spaces, and amenities.
Collaboration with the photographer is key in ensuring that the photos capture the hotel’s best features and align with the property’s branding and style. With the right preparation and collaboration, a successful photoshoot can be a powerful marketing tool that helps your hotel stand out from the competition and appeal to a wider audience.
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