How much do Automotive Photographers make?

Michael • Updated March 30, 2023 • 5 min read

How much do automotive photographers make?

Automotive photography, which is the art of taking pictures of cars’ smooth lines and powerful engines, is an important part of the car business. But just how much do the men and women behind the lens make?

In this study, we’ll look into the things that affect an automotive photographer’s pay, the average pay in the field, and the possibility of making extra money.

Importance of Car Photography

First, let’s discuss the importance of car photography. Cars have long been a symbol of status, wealth, and power, and car enthusiasts often spend thousands of dollars on their vehicles.

Car photography captures the beauty and craftsmanship of these machines, allowing car enthusiasts to appreciate the intricacies and details that make each car unique. Additionally, car photography is often used by car manufacturers, dealerships, and magazines to promote their products and services.

Overview of Car Photography Market

The car photography market is competitive, with a mix of professional and amateur photographers vying for clients and projects. According to Statista, the global automotive photography market is projected to reach $1.5 billion by 2027, with North America being the largest market.

Car photographers can work for a variety of clients, including car manufacturers, dealerships, automotive magazines, and private collectors.

According to the Bureau of Labor Statistics, the employment of photographers, including car photographers, is projected to decline 4 percent from 2019 to 2029 due to the increasing use of digital photography and the ease with which photographs can be taken and shared.

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Factors That Affect Car Photographers’ Salaries

Several factors affect car photographers’ salaries, including skill level and experience, geographical location, type of client and project, market demand and competition, and technical equipment and tools.

Skill Level and Experience

Like any profession, a car photographer’s salary is often tied to their level of skill and experience. Entry-level photographers may earn less than experienced professionals, as they are still building their portfolio and establishing a reputation. As a photographer’s skill level and experience increase, they can demand higher rates for their services.

Geographical Location

The cost of living and local market demand can also impact a car photographer’s salary. For example, car photographers in New York City or Los Angeles may earn more than those in smaller cities or rural areas. However, photographers in higher-cost areas may also have to charge higher rates to cover their expenses.

Type of Client and Project

The type of client and project can also affect a car photographer’s salary. Photographing a car for a private collector may pay less than shooting a car for a car manufacturer’s advertising campaign. Additionally, longer and more complex projects may command higher rates than shorter shoots.

Market Demand and Competition

Market demand and competition can also impact a car photographer’s salary. If there are few car photographers in a particular market, they may be able to charge higher rates. However, if there are many car photographers competing for the same clients and projects, rates may be more competitive.

Technical Equipment and Tools

Lastly, the technical equipment and tools a car photographer uses can also impact their salary. High-quality cameras, lenses, and lighting equipment can be expensive, and photographers who invest in top-of-the-line gear may be able to charge more for their services.

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Factors that Determine Salary

The salary of automotive photographers is mostly based on their experience, location, demand, quality of work, and the type of photography they do (commercial, editorial, etc.).

But what weight do they carry? We’ll examine each of these factors in-depth, to see how they impact a photographer’s earning potential. Before even starting to shoot cars, check out if automotive photography is a good career for you.

Average Salary of Car Photographers

The salary of an automotive photographer can vary a lot depending on their experience, location, and how much people want their services.

Automotive photographers who are just starting out can expect to make an average of $40,000 to $50,000 per year, while a professional photographer with a few years of experience can make up to $80,000 to $100,000 per year. Mid-career photographers may earn around $60,000 to $80,000 per year.

These numbers can vary a lot depending on where you live because some places have jobs that pay more than others. And, as with many freelance professions, self-employed photographers may earn more or less than those employed in-house, depending on the amount of work they take on and how they choose to price their services.

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Comparison of Salary Across Regions and Markets

As mentioned earlier, geographical location can impact a car photographer’s salary. In the United States, car photographers in California and New York typically earn the highest salaries, with an average salary of $74,142 and $68,645, respectively. Car photographers in smaller markets, such as Missouri and Kentucky, typically earn lower salaries, with an average salary of $41,868 and $41,950, respectively.

However, it’s important to note that cost of living and market demand can vary greatly within each state, and salaries may be higher or lower depending on the specific city or region.

In terms of market demand, car photographers who work for car manufacturers and dealerships may earn higher salaries than those who work for private collectors or smaller publications. Additionally, car photographers who specialize in high-end luxury cars may earn more than those who shoot more mainstream vehicles.

Ways to Increase Income as a Car Photographer

If you’re a car photographer looking to increase your income, there are several strategies you can use to boost your earning potential.

Improve Your Skills

Improving your photography skills is one of the most effective ways to increase your earning potential. Attend workshops, take classes, and practice your craft regularly to improve your technique and develop your unique style.

Build Your Portfolio

Building a strong portfolio of your best work is essential for attracting new clients and higher-paying projects. Showcase your best photos on your website and social media channels, and consider creating physical portfolios to bring to meetings with potential clients.

Network and Market Yourself

Networking with potential clients and industry professionals can help you land new projects and increase your exposure. Attend automotive trade shows and events, connect with other photographers and industry professionals on social media, and consider investing in targeted advertising to reach new clients.

Additional Income Streams

Automotive photographers can make extra money by selling prints, taking stock photos, teaching workshops, and writing for photography magazines, among other things. We’ll explore these and other opportunities in detail, to see how photographers can boost their earnings. Read also our article about pricing for car photography here.

Stay Up-to-Date with Industry Trends

Staying up-to-date with the latest trends and techniques in car photography can help you stay competitive and attract higher-paying clients. Subscribe to automotive magazines, attend photography conferences, and stay active on social media to stay current with industry trends and best practices.

Frequently asked Questions

Can photographers in the automotive field specialize in a specific type of car, such as luxury or classic cars?

Sure, some photographers might choose to specialize in a certain niche within the automotive field, such as luxury or classic cars, and this could potentially increase their earning potential or allow them to stand out in a crowded market. But at the end of the day, it's all about the quality of their work and their reputation.


Is there a demand for automotive photographers in emerging markets?

It's tough to say for sure, as every market is different. But in my experience, wherever there's a strong auto industry, there's likely to be a demand for talented photographers to capture the beauty of those cars. So, it's certainly worth exploring opportunities in emerging markets if you're an automotive photographer looking to expand your reach.

Are there any specific certifications or courses required to be an automotive photographer?

There's no one-size-fits-all answer to this question, as the requirements can vary greatly depending on the type of photography you want to do and the clients you want to work with. But, in general, having a strong portfolio and a good understanding of the technical aspects of photography, as well as a deep appreciation for cars, can go a long way in establishing a successful career as an automotive photographer.

How does an automotive photographer build a client base and find work in this field?

Building a client base and finding work as an automotive photographer requires a combination of networking, marketing, and simply putting your work out there for people to see. You can start by reaching out to local auto dealerships and car enthusiasts, attending industry events and trade shows, and using social media and your own website to showcase your portfolio. The key is to be proactive and never stop hustling.

Can automotive photographers also take photos of other types of vehicles, such as airplanes or boats?

Absolutely! While automotive photography is a specific niche, there's no reason why photographers in this field can't also branch out into other areas of transportation photography, such as airplanes, boats, or even motorcycles.

The same principles of capturing the beauty and power of the subject apply, and the more versatile you are as a photographer, the more opportunities you may have to work on a variety of exciting projects.



So, just how much do automotive photographers make? The answer, as you might expect, is that it depends. But by taking a close look at the factors that determine salary, the average wages in the field, and the potential for earning additional income, we can gain a better understanding of the earning potential for this specialized profession.

And for those aspiring automotive photographers out there, we’ll provide some tips on how to increase your earning potential.

Further readings:
How to make career in the electric vehicle industry
The most important piece of career advice you probably never heard
Professional resume writing guide
How to find a job you will love

What is your take on how much do Automotive Photographers make? Let us know in the comments.

By Furoore team member Michael
Furoore Team is here to assist you in capturing the most significant moments in your life. To create exciting photographs, discover photography guides, find unique photo ideas, and limitless image inspiration.

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