How to use Mobile Marketing for Hotels: Attract More Guests

As a hotel owner or manager, you know that the key to success in the hospitality industry is providing exceptional guest experiences. In today’s digital age, mobile marketing has become an essential tool for achieving this goal.

Mobile marketing has come a long way in the last decade. It’s not enough to have a functioning mobile site or app anymore; in a highly digital world and a competitive hospitality industry, brands that invest in mobile innovation will have the upper hand. 

In this article, we’ll explore the importance of mobile marketing for hotels and provide actionable insights on how to implement effective mobile marketing strategies that will help your hotel rank #1 on search engine results pages (SERPs).

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1. The Importance of Mobile Marketing for Hotels

Adapting to Changing Customer Needs and Wants

In many ways, COVID-19 has changed the hospitality industry forever. Not willing to risk their health or jeopardize their vacation by standing in a check-in line or interacting with hotel staff, many consumers explored alternative forms of accommodation, such as Airbnb and Vrbo, that offered them a sense of seclusion and distance from other people.

As a result, many guests are now placing a premium on limiting interactions with other people while traveling.

This change in customer needs and wants has prevented many hotels from leveraging one of their greatest marketing assets: their people. Mobile marketing has helped hotels adapt through the adoption of contactless guest interactions, such as mobile room keys, contactless check-in, and contactless room service while still providing personalized experiences that make guests feel valued.

Providing Personalized Experiences

Mobile marketing allows hotels to create meaningful touchpoints with guests throughout their stay. By using mobile technology to improve guest satisfaction and build customer loyalty, hotels can create more personalized digital experiences that make guests feel valued.

For example, hotels can use mobile apps to provide guests with personalized recommendations for local attractions and restaurants based on their interests and preferences.

They can also use mobile messaging to send guests personalized offers and promotions, such as discounts on spa treatments or room upgrades.

2. Ways Mobile Marketing Is Improving Hotel Guest Experiences

Contactless Check-In and Check-Out

When guests check in or out at your hotel, the experience should be frictionless. Especially when check-out mornings can be a chaotic scramble to pack and dash, giving guests the option to check out on their mobile devices is a welcome convenience.

Technology like NFC (near-field communication) can also simplify the process by allowing guests to tap their phone on a kiosk or terminal to confirm a booking or make a payment.

While it’s still important to offer guests the option of a face-to-face check-in experience, busy guests will appreciate the decreased wait times.

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Mobile Room Keys

Mobile room keys are another way that hotels are using mobile content marketing to improve guest experiences. By allowing guests to use their smartphones as room keys, hotels can eliminate the need for physical key cards, which can be easily lost or demagnetized.

Mobile room keys also provide an added level of security, as they can be easily deactivated if a guest loses their phone.

Contactless Room Service

Contactless room service is another way that hotels are using mobile marketing to improve guest experiences. By allowing guests to order room service through a mobile app, hotels can provide a more convenient and personalized dining experience.

Guests can browse the menu, place their order, and track its progress all from the comfort of their room.

3. Implementing an Omnichannel Communications Strategy

Mobile marketing is a key tool for capturing the attention of guests and keeping them engaged before, during, and after their stay. To implement an omnichannel communications strategy at scale, hotel brands need an experienced partner.

An omnichannel platform like CPaaS allows hotels to easily connect with customers via SMS messages, push notifications, social media, or any other platform of their choice.

This allows hotels to send reminders directly to the guest’s phone or tablet, such as reminders about upcoming events or promotions.

4. Leveraging Social Media for Hotel Mobile Marketing

Social media Marketing provide hotels with another powerful tool for connecting with guests and promoting their brand. By creating engaging content and running targeted ad campaigns, hotels can reach new audiences and build stronger relationships with existing customers.

For example, hotels can use social media to share behind-the-scenes glimpses of their property, showcase their amenities and services, and highlight positive guest reviews.

They can also use social media to run contests and giveaways, offer exclusive discounts, and engage with their followers through polls and surveys.

Conclusion

Mobile marketing is an essential tool for hotels looking to provide exceptional guest experiences and rank #1 on SERPs. By implementing effective mobile marketing strategies, such as contactless check-in and check-out, mobile room keys, and contactless room service, hotels can improve guest satisfaction and build customer loyalty.

Additionally, by leveraging social media and implementing an omnichannel communications strategy, hotels can connect with guests in new and meaningful ways.

So there you have it – a comprehensive guide to mobile marketing for hotels. By following these tips and strategies, you’ll be well on your way to creating a successful mobile marketing campaign that will help your hotel stand out from the competition.

Important keywords: mobile marketing, hotels, guest experiences, contactless check-in, contactless check-out, mobile room keys, contactless room service, omnichannel communications strategy, social media, hotel brand promotion.

Further readings:

• HubSpot’s Ultimate Guide to Mobile Marketing: This guide covers everything you need to know about mobile marketing, including mobile optimization, mobile SEO, mobile advertising, and mobile email marketing.

• Neil Patel’s Guide to Mobile Marketing: This guide provides an overview of mobile marketing, including the importance of mobile marketing, different types of mobile marketing, and how to create a mobile marketing strategy.

• Smart Insights’ Mobile Marketing Statistics Compilation: This article provides a compilation of mobile marketing statistics, which can help you understand the importance of mobile marketing and inform your mobile marketing strategy.

• Outbrain’s Mobile Marketing Guide: This guide covers the basics of mobile marketing, including mobile advertising, mobile SEO, and mobile email marketing.

• Mailchimp’s Mobile Marketing Guide: This guide provides an overview of mobile marketing, including the importance of mobile optimization, how to create mobile-friendly emails, and how to use SMS marketing.