Different Pricing Models for Real Estate Photography

Michael • October 12, 2023 • 5 min read

Pricing Models for Real Estate Photography

Ah, the world of real estate photography! Where a picture isn’t just worth a thousand words, but potentially thousands of dollars.

In this bustling market, understanding the nuances of pricing models isn’t just a good idea—it’s essential.

Whether you’re a seasoned photographer or a real estate agent looking to hire one, buckle up!

We’re about to embark on a delightful journey through the labyrinth of pricing models.

The Evolution of Real Estate Photography

Pricing Remember the days when photographs were taken on film, developed in dark rooms, and then physically delivered to clients?

No? Well, neither do I, but I’ve heard tales! The pricing back then was as straightforward as a board game. But then, technology had to come in and make everything… interesting.

With the advent of digital platforms, drones, and 3D virtual tours, the pricing strategies for real estate photography have evolved faster than you can say “cheese.” And let’s not even get started on the influence of Instagram and Pinterest on the industry!

If you like to dive deeper into history, read our article about the history of real estate photography.

Get exited, the best Real Estate Presets are now available:
– Real Estate Lightroom Presets

Common Pricing Models for Real Estate Photography

Let’s dive deep into the ocean of pricing models, shall we? And don’t worry, I’ve brought a life jacket for you.

Common Real Estate Photography Pricing models

Flat Rate Pricing

Ah, the good old flat rate. It’s like ordering a pizza with unlimited toppings for a fixed price. Sounds dreamy, right?

  • Pros: Simplicity is its middle name. Both the photographer and the client know the cost upfront.
  • Cons: It might not always reflect the effort or time invested, especially if the property is as large as a castle or as tiny as a shoebox.
  • When to use: Best for standard projects where the scope is clear. Think of it as the “one-size-fits-most” of pricing models.

Hourly Rate Pricing

Tick-tock goes the clock, and with every tick, the price might just go up.

  • Pros: It’s fair. The longer the work, the higher the pay. Simple math.
  • Cons: Can be unpredictable. What if there’s a sudden rainstorm during an outdoor shoot? Or the property owner’s pet llama decides to photobomb every shot?
  • When to use: Ideal for projects where the scope isn’t crystal clear or when you’re unsure of the time commitment.

Per Image Pricing

This is where things get spicy! It’s like paying for each candy in a candy store.

  • Pros: Clients pay for what they get. If they want more images, they pay more.
  • Cons: It can be a tad tricky to determine the exact number of images needed. Plus, there’s the eternal debate of quality vs. quantity.
  • When to use: Perfect for bespoke projects where the client has specific needs.

Factors Influencing Real Estate Photography Pricing

Factors Influencing Real Estate Photography Pricing

Now, before you set a price tag on your services, let’s play detective and uncover some factors that can influence pricing:

  • Location and Market Demand: A penthouse in New York might cost more to shoot than a cottage in the woods. Why? Because location, location, location!
  • Experience and Portfolio: A photographer with a portfolio that screams “I’ve shot for royalty” might just charge a royal sum.
  • Equipment and Technology: Using a drone or offering 3D virtual tours? That’s some high-tech stuff right there, and it might just add a few zeros to the bill.
  • Post-processing and Editing: Photoshop wizards, I’m looking at you. The magic you do in post-production can influence the price.

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The Rise of Dynamic Pricing in Real Estate Photography

Dynamic pricing sounds like something out of a sci-fi movie, but trust me, it’s as real as the ground you’re standing on. It’s a model where prices fluctuate based on demand, time, or other variables.

  • How it works: Think of it like airline tickets. Prices go up during peak seasons and drop during off-peak times.
  • Benefits: It allows photographers to maximize their earnings during high-demand periods.
  • Pitfalls: It requires a deep understanding of the market and might confuse clients if not communicated properly.

Choosing the Right Pricing Model

Tips for Choosing the Right Pricing Model

Alright, future moguls of real estate photography, here are some golden nuggets of wisdom for you:

  • Assess the Competition: What are others charging? Don’t be the guy who sells gold for the price of silver.
  • Understand Your Target Audience: Are you targeting luxury property owners or budget-conscious clients?
  • Evaluate the Scope: A sprawling mansion might need a different pricing strategy than a cozy studio apartment.
  • Consider Overheads: Traveling to the location, equipment maintenance, and even that cup of coffee you grab on the way—all of it counts.


And there we have it—a whirlwind tour of the world of real estate photography pricing. Whether you’re setting your prices or looking to hire a photographer, remember: it’s not just about the money. It’s about the value, the art, and, most importantly, the story each photograph tells.

Further readings, sources:

How Much Does Real Estate Photography Cost? (2023)

URL: RubyHome.com

The RubyHome team conducted extensive research on real estate photography prices across the United States. The article explains different real estate photography pricing models, the role of a photographer’s experience level in pricing, and compares the average cost of real estate photography in ten major U.S. cities. 

Easy Guide to Pricing for Real Estate Photography in 2022

URL: ProfessionalRealEstatePhoto.com

This guide emphasizes the importance of understanding your market when determining how much to charge for real estate photography services. It provides tips on researching competition and seeking input from realtors or other industry professionals. 

What do you think about Pricing Models for Real Estate Photography? Let us know in the comments.

By Furoore team member Michael
Furoore Team is here to assist you in capturing the most significant moments in your life. To create exciting photographs, discover photography guides, find unique photo ideas, and limitless image inspiration.


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