21 Social Media Tips for Realtors to Close Deals Online

Mireille • January 3, 2024 • 5 min read

Social Media Tips for Realtors to Close Deals Online

Feeling lost in the digital jungle? Imagine clients scrolling through dream homes on their phones, completely unaware of your expertise.

We’ll unlock the power of social media to turn those virtual strangers into loyal clients! Discover social media tips for realtors to captivate your audience, master the platforms, and close more deals.

Forget dry posts and lost leads; unleash your personality, embrace data-driven decisions, and become the social media maestro of real estate! Dive in and watch your online presence blossom into a lead-generating goldmine.


 21 Social Media Tips for Realtors

Imagine clients scrolling through dream homes on their phones, completely unaware of your expertise! Let’s unlock the power of social media to turn those virtual strangers into loyal clients. Here are essential tips to get you started:

1. Define Your Voice and Tailor Your Content

  • Discover your unique personality and brand. Are you the playful local expert, the luxury market connoisseur, or the relatable first-time buyer’s guide?
  • Research your target audience. Understand their needs, interests, and preferred platforms.
  • Craft content that resonates! Speak their language, address their pain points, and offer valuable insights they won’t find elsewhere.

2. Set SMART Goals for Your Social Media Journey

  • Ditch vague ambitions and embrace Specific, Measurable, Achievable, Relevant, and Time-bound goals.
  • Do you want to increase brand awareness by 20% in 3 months? Generate 10 qualified leads from Facebook ads per month? Define tangible objectives.
  • Track your progress and adjust your strategies based on data-driven insights.

3. Variety is the Spice of Your Social Media Feed

  • Don’t get stuck in a photo rut! Mix it up with captivating video tours, informative infographics, behind-the-scenes glimpses into your day, and live Q&A sessions.
  • Keep your audience engaged by showing different sides of your expertise and personality.
  • Remember, a diverse content mix keeps them coming back for more!

4. Become the Local Superhero (Online Edition)

  • Showcase your knowledge and passion for your community. Share insights on local market trends, highlight upcoming events, and feature unique properties in your area.
  • Partner with local businesses for cross-promotion and build trust by establishing yourself as the neighborhood expert.
  • Your local focus will resonate with potential clients seeking a realtor who knows their turf.

5. Let Your Personality Shine Through (But Keep it Professional)

  • Inject humor, personal anecdotes, and storytelling into your content to connect with followers on an emotional level.
  • Share relatable experiences, celebrate client successes, and show the human side of the real estate game.
  • Remember, people connect with people! Authenticity and personality go a long way in building lasting relationships with your audience.

6. Master the Platform: Tailor Your Approach to Each Channel

  • Facebook: Utilize Groups and Events to reach specific demographics, target ads for lead generation, and foster conversations in dedicated communities.
  • Instagram: Captivate audiences with stunning property photos, virtual tours, and engaging Reels that showcase your listings and tell your story visually.
  • TikTok: Tap into the power of short-form video to connect with younger audiences. Create fun, informative, and trend-inspired content to grab attention and build a loyal following.

7. Go Live: Foster Real-Time Engagement

  • Host live Q&A sessions to answer your audience’s questions directly and establish yourself as a trusted advisor.
  • Showcase properties through live virtual tours, giving potential buyers an immersive experience from the comfort of their homes.
  • Offer live open house sessions to connect with interested clients in real-time, answer questions, and generate leads.

8. Hashtag with Strategy

  • Research and utilize relevant hashtags to increase discoverability on each platform. Don’t overload, but choose targeted hashtags your ideal clients are searching for.
  • Create your own branded hashtag to encourage user-generated content and build community around your business.
  • Track your hashtag performance and refine your strategy over time to maximize reach and engagement.

9. Respond, Respond, Respond: Build Rapport and Trust

  • Promptly and professionally respond to comments, messages, and questions. This shows your dedication to customer service and builds trust with potential clients.
  • Turn conversations into consultations. Use inquiries as an opportunity to understand needs, offer helpful advice, and nurture leads.
  • Remember, responsiveness fosters positive interactions and sets you apart from the competition.

10. Leverage Testimonials and Reviews

  • Share positive client testimonials and online reviews on your social media channels. Social proof builds trust and credibility, boosting your reputation and attracting new clients.
  • Incentivize satisfied clients to leave reviews and testimonials, offering discounts or bonus services in exchange for their kind words.

11. Network Like a Pro: Collaborate and Win

  • Participate in relevant online communities and forums where your target audience gathers. Share valuable insights, offer helpful advice, and build connections with potential clients and fellow professionals.
  • Collaborate with local businesses for cross-promotion opportunities. Partner with interior designers, mortgage lenders, or home decorators to expand your reach and offer valuable services to your clients.

12. Run Strategic Contests and Giveaways

  • Generate excitement and attract new followers by hosting interactive contests and giveaways. Offer enticing prizes related to your audience’s interests, like home decor items, staging consultations, or even free moving quotes.
  • Encourage user-generated content by incorporating your branded hashtag into the contest rules. This increases social proof and brand awareness.
  • Analyze the success of your contests and refine your strategy to maximize engagement and lead generation.

13. Data-Driven Decisions: Measure and Optimize

  • Don’t fly blind! Track key metrics like engagement, reach, website traffic, and lead generation on each platform. This data allows you to understand what’s working and what needs improvement.
  • Utilize platform analytics tools to identify your most engaging content, popular hashtags, and audience demographics.
  • Experiment with different strategies and analyze the results to optimize your content for maximum impact and lead conversion.

14. Paid Advertising: Boost Your Reach and Generate Qualified Leads

  • Consider investing in paid social media advertising to reach a wider audience and target specific demographics interested in your services.
  • Utilize platform ad features to set clear campaign goals, refine your targeting criteria, and track performance metrics.
  • Allocate your budget strategically based on data insights and adjust your campaigns for optimal return on investment.

15. Stay Ahead of the Curve: Embrace New Trends and Tools

  • The social media landscape is constantly evolving. Stay informed about new platform features, emerging trends, and popular content formats.
  • Experiment with innovative tools like live shopping features, augmented reality filters, or interactive polls to keep your audience engaged and your content fresh.
  • Adaptability is key in the digital world. Stay curious, embrace new trends, and continue learning to maintain your competitive edge.

16. Consistency is King: Show Up and Engage

  • Building a successful social media presence takes time and dedication. Post regularly, respond to comments, and actively engage with your audience.
  • Treat your social media channels as an extension of your brand and customer service. Offer valuable insights, helpful advice, and a friendly presence that reflects your personality.
  • Remember, consistency is key to cultivating a loyal following and transforming online strangers into satisfied clients.

17. Be the Local Influencer: Partner with Community Events

  • Sponsor local charity events, participate in neighborhood clean-ups, or offer free home valuation consultations at community fairs.
  • Document your involvement and share it on social media, highlighting your connection to the community and building goodwill.
  • Partnering with local organizations expands your reach, strengthens your local image, and positions you as a trusted community member.

18. Show It, Don’t Tell: Leverage User-Generated Content

  • Encourage clients, followers, and even prospective buyers to share their experiences with your services using your branded hashtag.
  • Feature user-generated content on your social media channels to showcase real-life stories, increase authenticity, and inspire trust.
  • This organic content adds variety, strengthens social proof, and fosters a sense of community around your brand.

19. Embrace Humor and Creativity: Don’t Be Afraid to Go Quirky

  • Inject humor and light-heartedness into your content to stand out from the crowd. Share funny anecdotes, create relatable memes, or participate in platform-specific trends with a twist.
  • Don’t be afraid to show your personality! A touch of humor can break down barriers, foster connections, and make your brand more memorable.
  • Remember, being relatable and humanizing your brand can endear you to your audience and leave a lasting impression.

20. Partner with Fellow Realtors: Leverage Your Network

  • Collaborate with other realtors on cross-promotional initiatives, hosting joint webinars, sharing listings in complementary areas, or creating content together.
  • This mutually beneficial collaboration expands your reach, introduces you to new audiences, and fosters valuable professional connections.
  • Remember, a rising tide lifts all boats. Supporting each other can strengthen the entire real estate community and lead to shared success.

21. Celebrate Client Success Stories: Showcasing Happy Endings

  • Share inspiring stories of satisfied clients finding their dream homes with your help. Use testimonials, before-and-after photos, or even short video interviews to showcase your achievements.
  • Celebrate client successes to demonstrate your expertise, build trust, and inspire potential buyers to embark on their own real estate journey with you.
  • Remember, nothing speaks louder than happy clients. Sharing their triumphs reinforces your value proposition and attracts new opportunities.

These tips will help you master the intricacies of each platform, engage your audience more effectively, and cultivate valuable relationships that lead to real estate success. Remember, consistency is key!

Keep posting regularly, adapt your strategies based on data, and watch your social media presence blossom into a powerful tool for closing more deals and building a thriving real estate career.


Congratulations! You’ve reached the finish line of this social media marathon, equipped with 21 powerful tips to captivate your audience, master the platforms, and close more deals. Remember, social media is a vibrant marketplace where relationships blossom and leads flourish.

Now, it’s your turn to step onto the digital stage. Inject your personality into your content, engage with your community, and track your progress to refine your strategy. As per our field observations, embrace the data, experiment with trends, and don’t be afraid to have fun! Remember, authenticity and a touch of humor go a long way in building a loyal online following that translates into real-world success.

So, stop scrolling and start connecting. Unleash the power of social media, watch your online presence bloom, and transform those virtual strangers into happy clients waving “Sold” signs! The future of your real estate business awaits, fueled by the magic of social media. Take action, have fun, and watch your success stories unfold.


The 2023 Social Media Marketing Trends Report. (2023, January 25). Hootsuite. https://www.hootsuite.com/research/social-trends

This report by Hootsuite, a leading social media management platform, analyzes current trends and provides insights into effective social media strategies. It helps understand the shift towards visual content, live features, and community engagement, which are relevant for real estate marketing.

Crafting Your Winning Strategy:

How to Set SMART Goals for Social Media Marketing. (2023, October 26). Hubspot. https://blog.hootsuite.com/smart-social-media-goals/

This Hubspot article by marketing professionals explains the SMART goal framework for achieving success in social media marketing. It emphasizes the importance of specific, measurable, achievable, relevant, and time-bound goals for realtors setting social media objectives.

Content is King:

5 Content Marketing Ideas for Real Estate Agents in 2023. (2023, March 8). Sprout Social. https://blog.hubspot.com/sales/real-estate-marketing

This Sprout Social article, a social media management platform, suggests diverse content formats for realtors. It recommends utilizing video tours, behind-the-scenes glimpses, and local insights to engage audiences and establish expertise, aligning with the content tips provided.

Mastering the Platform:

The Complete Guide to Marketing Real Estate on Social Media. (2023, November 3). Hootsuite. https://blog.hootsuite.com/real-estate-social-media/

This comprehensive guide by Hootsuite offers platform-specific strategies for Facebook, Instagram, and TikTok. It aligns with the tips provided by suggesting utilizing Facebook groups and ads, Instagram’s visual storytelling, and TikTok’s trendy short-form video format for reaching diverse audiences.

Beyond the Post:

7 Real Estate Social Media Marketing Strategies That’ll Bring in New Business. (2023, September 19). HubSpot. https://blog.hubspot.com/blog/tabid/6307/bid/5911/social-media-dos-and-don-ts-for-realtors.aspx

This HubSpot article focuses on building relationships through social media. It aligns with the tips provided by emphasizing responding to comments, sharing testimonials, and collaborating with other professionals, highlighting the importance of engagement and community building for lead generation.

Measuring Success:

Social Media Analytics for Real Estate: The Complete Guide. (2023, June 21). Sprout Social. https://sproutsocial.com/insights/social-media-for-real-estate/

This Sprout Social article guides realtors on tracking their social media performance. It aligns with the tips by showcasing the importance of analyzing engagement, reach, website traffic, and lead generation to monitor progress and optimize strategies.

What are your thoughts Social Media Tips for Realtors? Let us know in the comments.

By Mireille
Meet Mireille, a marketing expert. She crafts compelling marketing strategies using the latest techniques to attract, engage, and retain customers. Her deep understanding of consumer behavior and attention to detail drive measurable results for business growth. Find her exploring the world for new marketing insights to help clients stay ahead.


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Your thoughts and questions

One thought on “21 Social Media Tips for Realtors to Close Deals Online

  1. Dale says:

    This article is a treasure trove of actionable insights for realtors looking to leverage social media effectively. I particularly appreciate the emphasis on defining a unique voice and tailoring content to resonate with the target audience. The tip about mixing content types, like videos, infographics, and live Q&A sessions, is valuable as it helps keep the feed fresh. It’s also great to see the focus on data-driven decisions and strategies based on analytics. These tips not only enhance online presence but can significantly impact lead generation and client engagement. Excellent read for any realtor aiming to elevate their social media game!

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