Top Hotel Keywords You Should Be Using: Hotel Keywords 101

Mireille • updated January 22, 2024 • 8 min read

Top Hotel Keywords You Should Be Using Hotel Keywords 101. Discover the Power of Effective Hotel Keywords to Boost Your Online Presence.

In today’s digital age, having a strong online presence is crucial for hotels to attract potential guests. One effective way to optimize your hotel’s website and increase its visibility on search engines is by using relevant keywords in your content.

By incorporating the right keywords, you can reach your target audience and provide them with the information they need to make informed decisions about their travel plans.

In this article, we will discuss the top hotel keywords you should be using in your content to improve your SEO and drive traffic to your website. We will also provide tips on how to effectively use these keywords to maximize their impact.


 

1. Understanding Hotel Keywords

  • Hotel keywords: Phrases or terms people use to find hotels online. They can be specific to a hotel’s location, amenities, room types, etc. Using relevant keywords in your content can help your hotel website rank higher in search results and attract more guests.
  • Importance of identifying relevant keywords: Using the right keywords in your hotel website content can increase your visibility on search engines and attract more potential guests. To identify relevant keywords, understand your target audience and what they’re looking for in a hotel.
  • Keyword research tools: These tools help you find relevant hotel keywords, see what your competitors are using, and optimize your website content for search engines. Some popular tools include Google Keyword Planner, SEMrush, and Ahrefs.
Collage of hotel features including a deluxe suite, swimming pool, and dining area with keyword overlays.
Understanding the Impact of Targeted Hotel Keywords on Guest Attraction.

Examples of Hotel Keywords

  • Location-based Keywords: Location-based keywords include terms related to the hotel’s location, such as “hotels near me,” “hotels in [city name],” or “beachfront hotels.”
  • Room Type Keywords: Room type keywords refer to specific types of rooms offered by the hotel, such as “deluxe suite,” “ocean view room,” or “family room.”
  • Amenities Keywords: Amenities keywords include terms related to the hotel’s amenities, such as “swimming pool,” “fitness center,” or “free breakfast.”
  • Brand Keywords: Brand keywords include terms related to the hotel brand, such as the hotel name or the name of the hotel chain.

Understanding hotel keywords is crucial for improving your hotel’s online visibility and attracting potential guests to your hotel website. By identifying and incorporating relevant keywords in your content, you can optimize your website for search engines and increase your bookings.

2. Best Keywords for Hotels

A. Location-based Keywords

Location-based keywords are essential for hotels to rank higher on search engine results pages (SERPs) and attract potential guests who are looking for hotels in a specific location.

These keywords include terms related to the hotel’s location, such as the city name, neighborhood, or landmarks. Here are some reasons why location-based keywords are important for hotels:

  • Increased Visibility: By incorporating location-based keywords in your content, you can increase your hotel’s visibility on search engines and attract more potential guests to your website.
  • Targeted Audience: Location-based keywords can help you target specific audiences who are looking for hotels in a specific area. This can lead to higher conversion rates and more bookings.
  • Competition: Location-based keywords are less competitive than generic keywords, making it easier for your hotel to rank higher on SERPs.
Map with pins on various hotel locations and location-based keywords.
Navigating the World of Location-Based Hotel Keywords for Enhanced Visibility.

Examples of Location-based Keywords:

  • Hotels near me
  • Hotels in [City Name]
  • Beachfront hotels
  • Hotels in [Neighborhood Name]
  • Hotels near [Landmark]

B. Hotel Room Type Keywords

Room type keywords are essential for hotels to attract potential guests who are looking for specific types of rooms. These keywords include terms related to the hotel’s room types, such as deluxe suite, ocean view room, or family room. Here are some reasons why room type keywords are important for hotels:

  • Personalized Experience: Room type keywords can help you provide a personalized experience for your guests by offering them the exact type of room they’re looking for.
  • Increased Bookings: By incorporating room type keywords in your content, you can attract potential guests who are looking for specific types of rooms and increase your bookings.
  • Differentiation: Room type keywords can help your hotel stand out from the competition by offering unique and specific room types that cater to different needs and preferences.

Examples of Room Type Keywords:

  • Deluxe suite
  • Ocean view room
  • Family room
  • King size be
  • Jacuzzi suite

C. Hotel Amenities Keywords

Amenities keywords are essential for hotels to attract potential guests who are looking for specific amenities or services. These keywords include terms related to the hotel’s amenities, such as swimming pool, fitness center, or free breakfast. Here are some reasons why amenities keywords are important for hotels:

  • Increased Bookings: By incorporating amenities keywords in your content, you can attract potential guests who are looking for specific amenities and increase your bookings.
  • Differentiation: Amenities keywords can help your hotel stand out from the competition by offering unique and specific amenities that cater to different needs and preferences.
  • Improved Guest Experience: Amenities keywords can help you provide a better guest experience by offering the exact amenities and services that your guests are looking for.

Examples of Amenities Keyword:s

  • Swimming pool
  • Fitness center
  • Free breakfast
  • Spa services
  • Business center

By incorporating location-based keywords, room type keywords, and amenities keywords in your content, you can improve your hotel’s online visibility, increase your bookings, and provide a better guest experience.

 


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3. Long-tail Hotel Keywords

  • Targeted Audience: Long-tail hotel keywords can help hotels target specific audiences who are looking for a particular service or information. This can lead to higher conversion rates and more bookings.
  • Increased Visibility: Long-tail hotel keywords can help hotels rank higher on search engine results pages (SERPs) and attract more potential guests to their website.
  • Less Competition: Long-tail hotel keywords are less competitive than generic keywords, making it easier for hotels to rank higher on SERPs.
A person browsing a hotel website on a tablet with long-tail keywords displayed.
Leveraging Long-tail Keywords for Precise and Effective Hotel Marketing.

Examples of Long-tail Hotel Keywords

  • Pet-friendly hotels in [City Name]
  • Hotels with free parking in [Neighborhood Name]
  • Budget hotels near [Landmark]
  • Luxury hotels with spa services in [City Name]
  • Family-friendly hotels with indoor pool

How to Find Long-tail Hotel Keywords

There are several ways to find long-tail hotel keywords. Here are some tips:

  • Analyze Your Audience: Understanding your target audience’s preferences, needs, and search behavior can help you identify potential long-tail hotel keywords.
  • Use Google’s Auto Suggest: Google’s Auto Suggest feature can provide you with ideas for long-tail hotel keywords by showing you what people are searching for related to your hotel or destination.
  • Use Keyword Research Tools: Keyword research tools such as Google Keyword Planner, SEMrush, or Ahrefs can help you identify long-tail hotel keywords and analyze their search volume, competition, and relevance.
  • Check Your Analytics: Analyzing your website’s analytics can help you identify what specific search terms your potential guests are using to find your hotel or related services.

Benefit: Attract more bookings by ranking higher in search results.

4. LSI Keywords and Synonyms

LSI (Latent Semantic Indexing) keywords and synonyms are related phrases or words that are closely associated with a particular keyword. Incorporating LSI keywords and synonyms in your content can help search engines understand the context and relevance of your content and improve your website’s search engine ranking.

Using LSI keywords and synonyms can also help you avoid keyword stuffing and create more natural and engaging content.

Examples of LSI Keywords and Synonyms for Hotel Keywords

Location-based Hotel Keywords:

  • LSI Keywords:
    city, town, neighborhood, landmark, attraction, destination
    Synonyms: metropolis, municipality, borough, quarter, tourist spot, getaway
  • Room Type Hotel Keywords:
    LSI Keywords: suite, room, accommodation, lodging, quarters, guestroom
    Synonyms: chamber, apartment, lodgings, dwelling, abode, domicile
  • Amenities Hotel Keywords:
    LSI Keywords: facility, service, feature, amenity, benefit, convenience
  • Synonyms:
    Provision, offering, advantage, perk, commodity, provision

How to Find LSI Keywords and Synonyms

  • Google’s Related Searches: Google’s Related Searches feature can provide you with ideas for LSI keywords and synonyms by showing you what people are searching for related to your keyword.
  • Keyword Research Tools: Keyword research tools such as SEMrush or Ahrefs can help you identify LSI keywords and synonyms and analyze their relevance and competition.
  • Analyze Your Content: Analyzing your content and identifying related phrases or words that are closely associated with your keyword can help you find LSI keywords and synonyms that are relevant to your content.
  • Use Thesaurus: Using a thesaurus can help you find synonyms for your keywords and expand your vocabulary.

 


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5. How to Place Keywords in Hotel Content

Effective keyword placement is essential for optimizing your hotel content for search engines and improving your website’s search engine ranking.

Here are some best practices for keyword placement:

  • Title Tag: The title tag is one of the most important places to include your target keyword. Make sure to include your keyword towards the beginning of the title tag.
  • Meta Description: The meta description provides a brief summary of your content and is displayed in search engine results pages. Make sure to include your target keyword in the meta description.
  • Headings: Including your target keyword in headings (H1, H2, H3) can help search engines understand the structure and relevance of your content.
  • Body Text: Including your target keyword in the body text of your content is important, but avoid overusing it. Make sure to include it naturally in the text and in a way that makes sense.
  • URL: Including your target keyword in the URL of your content can help search engines understand the relevance of your content.

Importance of User Experience in Keyword Placement

While it’s important to include keywords in your content for search engine optimization, it’s equally important to prioritize the user experience.

Keyword stuffing or using keywords in unnatural ways can negatively impact the user experience and lead to a higher bounce rate. Here are some tips for balancing keyword placement and user experience:

  • Write for People, Not Search Engines: Write content that is informative, engaging, and useful for your target audience.
  • Use Keywords Naturally: Include your target keyword in your content in a way that makes sense and adds value to the reader.
  • Focus on Quality Content: Prioritize quality content that provides value to your readers and naturally incorporates relevant keywords.
  • Avoid Keyword Stuffing: Avoid overusing keywords in your content, as this can negatively impact the user experience and lead to a higher bounce rate.

Examples of Keyword Placement in Hotel Content

  • Title Tag: “Luxury Suites in [City Name] – Book Your Stay Today | [Hotel Name]”
  • Meta Description: “Experience luxury in [City Name] with our deluxe suites at [Hotel Name]. Book your stay today and enjoy breathtaking views, world-class amenities, and exceptional service.”
  • Heading: “Deluxe Suites with Ocean Views”
  • Body Text: “Our deluxe suites with ocean views offer the perfect blend of luxury and comfort. Wake up to the sound of the waves and enjoy breathtaking views from your private balcony.”
  • URL: “[Hotel Name]/luxury-suites-ocean-views”
Elegant boutique hotel interior with a thematic ambiance and relevant keywords.
Capturing the Essence of Boutique Hotels through Niche Keyword Selection.

6. Keywords for Boutique Hotels

Craft boutique hotel keywords that speak your guest’s language. Ditch “luxury getaway” for “whimsical Victorian escape” or “mindful luxury detox.” Laser-sharp keywords, like “local artist showcase lofts,” attract ideal guests, boosting engagement and bookings.

Here are some inspiring boutique hotel keyword examples to spark your creativity:

  • For the history buff: Gilded Age grandeur, Parisian townhouse retreat, restored literary landmark.
  • For the adventurer: Off-the-grid jungle eco-lodge, hidden vineyard getaway, cliffside surfer’s haven.
  • For the foodie: Michelin-starred chef’s table experience, secret tapas speakeasy, farm-to-table culinary immersion.
  • For the wellness seeker: Himalayan yoga ashram, detox cleanse retreat, Ayurvedic spa sanctuary.
Panoramic view of a luxury resort with highlighted keywords for spa, pool, and dining amenities.
“Resort Keywords: Crafting a Language That Appeals to Every Traveler’s Dream.

7. Keywords for Resorts

Lure sunseekers, thrill-seekers, and dreamers with resort keywords that whisper “secluded island haven” or “gourmet chef’s table escape.” Think “ancient Ayurveda rituals” instead of “spa treatments.” Specificity attracts kindred spirits, boosting bookings.

Here are some inspiring resort keyword examples to tempt your ideal guests:

  • For the thrill-seeker: Jungle zipline adventure, off-road desert safari, hidden waterfall hike.
  • For the nature lover: Eco-luxe beachfront bungalows, rainforest canopy walk, private wildlife preserve.
  • For the family: Pirate-themed kids’ club, splash pad extravaganza, intergenerational cooking classes.
  • For the romance seeker: Sunset catamaran cruise, candlelit beach dinner, private in-villa couples spa.
Collage of top hotel websites like Marriott and Hilton, showcasing effective keyword usage.
Learning from the Best: Hotel Websites Excelling in Keyword SEO.

8. Hotel Websites with good Keyword SEO

Further readings:
Content and Keyword Research
Maximising the Exposure of Your Research: Search Engine Optimisation and why it matters
How to Find the Best Keywords Your Potential Customers are using
How to Do Keyword Research and Choose the Best Keywords

What is your thought Hotel Keywords? Let us know in the comments.

By Mireille
Meet Mireille, a marketing and tourism expert with 15+ years of experience coaching hotels. She crafts compelling marketing strategies using the latest techniques to attract, engage, and retain customers. Her deep understanding of consumer behavior and attention to detail drive measurable results for business growth. Find her exploring the world for new marketing insights to help clients stay ahead.

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