3 Simple Steps to Create Instagram Reels for Your Hotel

Mireille • February 26, 2024 • 6 min read

Simple Steps to Create Instagram Reels for Your Hotel. Travelers engaged with hotel Reels: Discover how this format can attract a wider audience and increase interest in your property.

In the fast-paced world of social media, capturing attention is tougher than ever for hotels. Tired of static posts with dwindling reach? Enter Instagram Reels, the dynamic video format taking the platform by storm.

Forget expensive ads – Reels offer an organic, engaging way to showcase your hotel’s unique charm, reach new audiences, and boost bookings.

Ready to turn heads and ignite engagement? Dive into our guide and unlock the power of Reels for your hotel’s success!

Why Reels Are a Reel Deal for Your Hotel: 3 Reasons They Outshine Static Posts

Imagine this: short, captivating videos showcasing your hotel’s vibrant energy, luxurious rooms, and stunning surroundings. Sounds enticing, right? T

hat’s the magic of Instagram Reels, a powerful tool that can transform your hotel’s social media presence.

Reels vs. static posts: See how Reels are surging in popularity and engagement, offering hotels a powerful marketing tool.
Reels offer hotels explosive reach, increased engagement, and a chance to tap into trending travel content.

But why are Reels a better bet than static posts? Let’s unveil the top 3 reasons:

  1. Riding the Popularity Wave: Reels are all the rage, boasting explosive growth and engagement. By hopping on this trend, your hotel gains access to a vast, active audience eager to discover new travel gems. Think of it as prime real estate in the social media world!
  2. Captivating Content, Attention Guaranteed: Short, dynamic videos naturally grab attention compared to static images. Reels let you tell your hotel’s story in a visually stunning, fast-paced way, keeping viewers hooked and wanting more. It’s like a mini-movie trailer that entices people to book their stay!
  3. Discovery Powerhouse: Unlike static posts, Reels have the potential to reach far beyond your existing followers. The Explore page and strategic hashtag use can expose your hotel to a wider audience actively searching for travel inspiration. It’s like having a virtual billboard showcasing your hotel to the world!

2. From Bland to Grand: Crafting Irresistible Hotel Reels in 3 Simple Steps

So, you’re convinced Reels are the key to unlocking your hotel’s social media potential. But where do you start? Fear not, hotelier extraordinaire! Crafting captivating Reels is easier than you think.

From room tours to local adventures: Explore diverse Hotel Reel content ideas to inspire and captivate your audience.
Spark creativity! Discover a variety of captivating Hotel Reel ideas to showcase your rooms, amenities, and local attractions, captivating guests and driving bookings.

Follow these 3 simple steps, and your videos will be turning heads and boosting bookings in no time:

Brainstorm Like a Creative Genius

Imagine being Picasso with a smartphone. Unleash your inner artist and brainstorm engaging content ideas. Think:

  1. Trending Sounds & Challenges: Hop on popular trends with a hotel twist. Show staff dancing to a catchy beat or create a fun room tour challenge.
  2. Behind-the-Scenes Glimpse: Take viewers on a journey! Showcase unique experiences, hidden gems, or staff preparing for a special event.
  3. Local Flavor: Partner with local businesses for joint Reels showcasing the area’s best attractions, restaurants, or activities.

Production Magic – It’s Easier Than You Think

You don’t need Hollywood-level equipment. Utilize natural light, shoot in portrait mode, and keep it short and sweet (ideally under 30 seconds). Simple editing tools within the Instagram app are your new best friends. Add text overlays, music, and effects to bring your vision to life.

Content Variety is the Spice of Life

Don’t get stuck in a rut! Experiment with diverse content formats to keep your audience engaged:

  • Room Tours: Showcase different room types, highlighting unique features and amenities.
  • Food & Beverage Delights: Tempt taste buds with mouthwatering Reels of signature dishes, happy hour cocktails, or poolside treats.
  • Guest Experiences: Capture genuine moments of joy – from exploring the city to indulging in spa treatments.

Based on my findings, authenticity is key. Let your hotel’s personality shine through, and don’t be afraid to have fun! With a dash of creativity and these handy tips, you’ll be crafting Reels that captivate, inspire, and turn viewers into loyal guests.

Optimize your Hotel Reels for success: Learn how to use keywords, hashtags, and engagement prompts to increase discoverability and reach.
Don’t let your Reels get lost! This guide reveals expert tips on optimizing your content for discoverability, sparking engagement, and maximizing impact.

3. Reel Power Up: Optimizing Your Hotel Reels for Maximum Impact

Crafting captivating Reels is just the first step. To truly unlock their potential, you need to optimize them for discoverability and engagement. Think of it as adding magic powder to your video potion! Here’s the secret recipe:

Keyword & Hashtag Mastery

Imagine invisible search engines crawling your Reels. Optimize them by including relevant keywords and location-based hashtags in your captions and descriptions.

Think “luxury hotel #paris” or “family fun #beachresort.” Do your research and use a mix of popular and niche hashtags to reach a wider audience.

Engagement, the Name of the Game

Social media is a two-way street. Encourage interaction by asking questions, inviting comments, and responding promptly. Run polls, quizzes, or contests to boost engagement further. Every like, comment, and share amplifies your reach and tells the algorithm your Reel is worth showing.

Analytics: Your Secret Weapon

Don’t fly blind! Instagram Insights offer valuable data on your Reels’ performance. Track views, engagement metrics, reach, and demographics to understand what resonates with your audience. Use these insights to refine your content strategy and create even better Reels in the future.

By consistently implementing these tips and analyzing your results, you’ll refine your Reels strategy and turn them into a powerful tool for driving engagement, bookings, and ultimately, hotel success! 

4. Advanced Reel Techniques: Unleash the Full Power of Hotel Promotion

Mastered the basics of creating and optimizing Reels? Buckle up, hoteliers, because we’re diving into advanced techniques to truly take your game to the next level!

Level up your Hotel Reels game: Collaborate with influencers, run engaging giveaways, and leverage paid advertising for ultimate impact.
Go beyond the basics! Explore advanced Reel techniques like influencer collaborations, interactive giveaways, and targeted advertising to amplify your reach and results.

Collaboration Magic: Team Up and Shine

Imagine the combined reach and influence of your hotel and a popular travel blogger. Collaborations unlock exciting possibilities:

  • Partner with local businesses: Showcase nearby attractions, restaurants, or activities through joint Reels, expanding your reach and attracting diverse audiences.
  • Team up with influencers: Leverage their established audience and credibility to promote your hotel in an authentic and engaging way. Partner with micro-influencers focusing on your target niche for a cost-effective approach.

Contests & Giveaways: Fuel Engagement and Excitement

Who doesn’t love a chance to win? Contests and giveaways hosted through Reels are a powerful way to boost engagement, brand awareness, and even bookings:

  • Run a room upgrade giveaway: Ask viewers to create Reels showcasing their dream hotel experience, with the winner receiving a stay in your upgraded room.
  • Partner with local businesses: Offer a combined prize package, including your hotel stay and experiences from your partner, incentivizing participation.

Paid Advertising: Boost Your Reach Strategically

While organic reach is crucial, sometimes a paid push can propel your Reels even further:

  • Boost specific Reels: Invest in promoting Reels with high engagement potential to reach a wider audience within your target demographics.
  • Target specific interests: Utilize paid advertising options to ensure your Reels reach users actively searching for hotels, travel content, or specific experiences related to your offerings.

Test different collaboration styles, contest formats, and paid advertising strategies to see what resonates best with your audience. By embracing these advanced techniques, you’ll unlock the full potential of Reels and transform them into a powerful tool for driving engagement, bookings, and ultimate hotel success!

5. Frequently Asked Questions

How often should I post Reels?

Consistency is key! Aim for 2-3 Reels per week to stay visible and engage your audience.

What tools do I need to create Reels?

No fancy equipment needed! Utilize natural light, shoot in portrait mode, and edit within the Instagram app for simplicity.

Can I use Reels for paid advertising?

Absolutely! Boosting Reels or utilizing targeted advertising options can expand your reach and attract potential guests actively searching for travel experiences.

Where can I find more inspiration for hotel Reels?

Explore successful examples from other hotels, travel influencers, and relevant brands on Instagram. Look for trending sounds, challenges, and content formats that resonate with your target audience.

6. Hotel Reels Examples

Why Use Instagram Reels for Your Hotel?

Instagram for Business (2023, June 28). Instagram Reels: https://about.instagram.com/blog/announcements/introducing-instagram-reels-announcement. This official Instagram resource provides an overview of Reels, including its growing popularity and engagement potential.

Creating Compelling Hotel Reels

Sprout Social (2023, August 10). 15 Killer Instagram Reel Trends & Ideas to Try Right Now: https://sproutsocial.com/insights/instagram-reels/. This article highlights current trending sounds, challenges, and content formats popular on Reels, offering inspiration for hotels to stay relevant and engage their audience.

Optimizing Your Reels for Success

Instagram for Business (2023, June 28). Instagram Insights: https://help.instagram.com/1533933820244654. This official resource explains how to access and analyze data about your Reels performance, including views, engagement metrics, and reach, providing valuable insights for optimization.


How do you Create Instagram Reels for Your Hotel? Let us know in the comments.

By Mireille
Meet Mireille, a marketing expert. She crafts compelling marketing strategies using the latest techniques to attract, engage, and retain customers. Her deep understanding of consumer behavior and attention to detail drive measurable results for business growth. Find her exploring the world for new marketing insights to help clients stay ahead.


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