How to Start with Beer Photography, 11 Tips and Tricks
Michael • updated February 2, 2023 • 9 min read
Michael • updated February 2, 2023 • 9 min read
Bottles and glass are some of the hardest things to photograph. Surfaces that reflect light will make it bounce around in unpleasant ways, mess up your lighting, and cause reflections.
If you look on Instagram for #beertography, you’ll find nearly 4 million posts. Beer photography is becoming a hobby just like food photography.
Watch out for reflections and be ready to move the lights around a hundred times before you find the right arrangement. If not, you’ll have to spend a lot of time in the editing room getting rid of all those annoying reflections.
Most people think that cans are easier to photograph than bottles or glasses because they don’t have as many annoying reflections. Yes, most cans still have some reflectivity, but not as much as bottles.
Most people think that it is easier to take pictures of cans than bottles or glasses because there won’t be as many annoying reflections. Yes, the cans still reflect some light, but not as much as the bottles.
Beer usually comes in one of three ways: in a can, a bottle, or a glass. No matter how you like to drink your alcoholic beverage, the way you photograph the cup it’s in will change.
Bottles and broken glass are some of the hardest things to catch. Surfaces that reflect light will make it bounce around in irritating ways, mess up your lighting, and cause reflections.
You don’t want your gear or lights to reflect in the water and get in the way.
Watch out for reflections and be ready to move the lights before you find the right arrangement. If not, you’ll have to spend a lot of time in Photoshop getting rid of all those annoying reflections.
No matter how much you know about photography, we have a few tips for you if you’re new to taking pictures of beer.
As the earth moves around the sun, even the light changes. This means that every season is a chance to capture light or shadows in a new way. Just know that there are many fun and creative ways to capture light. Don’t be scared, look around.
A beer looks nicer when there is light traveling through it to show off the color, but not so much light that the rest of the picture is too dark.
Also, photos taken in direct sunlight tend to be washed out. Basically, don’t shine a flashlight from inside the beer, point the beer at the light, or try to take pictures of the beer in bright sunlight.
For a lifestyle photo, you should shoot inside a brewery or a bar. If you want clean, simple lines, they are best archived indoors.
Anyhow, it depends on what feelings you like to communicate and what look you are going for.
If you a want clean look, simple lines, they are best archived indoors. Anyhow, it depends on what feelings you like to communicate and what look you are going for.
It’s essential to make sure that the location goes well with the beer but doesn’t overpower it. Keep the beer in focus by using a shallow depth of field. And make sure the background doesn’t have too much going on.
Change the background of your photos to make them stand out. Don’t always take the picture of the beer in the same place. Try different ways to play.
Choosing a seat close to the window in the bar and cleaning up the shot doesn’t take much work. Make sure your background looks good, remove cables, electrical outlets, dirty dishes, etc in the background.
The most forgotten tool in photography is the prop. No matter how much experience you have as a photographer, you know that light is your most important tool. However, food photographers know that props can also change your scene in huge ways.
When taking a picture of a drink, the obvious choice is the glass, but think about the table you’re drinking at or the beautiful view you’re looking at. Use what’s around and available to give a sense of place, add texture and depth, and tell a story.
Use a few important props instead of putting a lot of them in your scene. This post explains how to use food styling to create great content.
Since beer has a naturally warm color, the warmth of natural light will make your shot look better.
A photo of beer doesn’t have to be a close-up of the bottle or can. When your photo shows some of the surroundings, it helps you put them in time and remember where and when you had that beer.
By letting the viewer know where and when the photo was taken, you add an emotional element to it that makes it easier for the viewer to connect with than a studio product shot. Often, what’s going on around a beer is just as interesting as the beer itself.
The look of our bottles being wet is what makes them feel fresh. We’re used to seeing ads and commercials when we think about them. How does a professional photo studio make this effect happen?
The answer is a matte spray and glycerin, which are both must-have props. The matte spray acts as a base for the drops and makes the colors and reflections on our bottle look more appealing.
To make drops, you need to combine water with glycerin. Put the 50/50 mixture in a spray bottle and use it when needed. The beautiful result is that the water drops will become round and won’t evaporate for a long time.
If you want real condensation in a glass, start with a clean, dry, room-temperature glass. Make sure the beer is cold, and if you don’t need it right away, put it in the freezer for 20 minutes.
Fill the beer into the glass and use the straw to blow hot air around the glass to create the look of natural condensation.
Most of the time, we tend to put the focus of a picture right in the middle of the frame. This method makes more snapshots than photos that look like works of art. Use the rule of thirds the next time you want to try something different.
Think of your visor as a grid with three rows and three columns. Read about how to use composition to for better beer photos.
Professional photographers often find new ways to look at the things they photograph. Taking a picture of a scene from an unusual angle can make it more interesting.
Try shooting from a top view or a very low angle to get a different perspective. There are 3 camera angles you should know about.
Changing the depth of field (DoF) can make for some really cool photos. For example, blurring a main object in the foreground can draw attention to details in the background that would otherwise be missed.
You can also switch this to make your bottle or can, sharp in the foreground and blur the background, so the focus will be on the bottle or can.
The effect is also called bokeh, which let’s the main subject stand out. read about what is bokeh in detail.
If you’re taking a picture where some things are too close and others are far away, try focusing just on the foreground and background at different times to see which gives you a more interesting view.
Beer is the most-drank alcoholic drink in the world and one of the most-drank drinks overall.
Anheuser-Busch InBev, which is based in Belgium, is the biggest beer company in the world. It has 500 beer brands, including Budweiser and Bud Light, and is currently the biggest beer company in the world. More than 600 independent distributors and wholesalers work with the company to get its products to customers. It recently bought one of the largest British multinational brewers, SABMiller. This is likely to raise its value around the world and solidify its position as the market leader around the world.
Heineken, one of the largest breweries in the world, is based in the Netherlands. The company has been around since 1864. It is present in more than 70 countries, but most of its sales come from the US. Heineken makes beers like Amstel, Desperados, Affligem, Sol, Tecate, and Red Stripe that are sold locally, regionally, and internationally. On top of all of this, the Netherlands also allow people to gamble online. This means that people can play fun casino games like Book of Aztec slot from the comfort of their own homes while sipping their favorite drinks.
Carlsberg has been around since 1847, and it is now one of the most successful breweries in the world. It used to be a small business, but now it is the fourth largest beer company in the world. Carlsberg has a wide range of products, with over 140 brands of beer, such as Kronenbourg, Tuborg, Somersby Cider, and Neptun. Even though the market is very competitive, Carlsberg has seen steady growth in profits and sales since the 1990s. In 2016, the company came out with a new plan called SAIL’22. This plan focused on the company’s core operations and areas where it could make progress in the future.
Molson Coors is a global company that has been around since 2002. It owns 31 breweries around the world. It sells many different kinds of beer, such as Coors Light, Molson Canadian, Carling, Miller Lite, and Staropramen. Molson Coors has a strong presence in the US, Canada, and the UK, which are the three largest beer markets in the world. The brewery recently merged with SABMiller, which had been a rival for a long time. This was done to strengthen its position in the beer markets of the US and Puerto Rico.
Tsingtao Brewery is one of the oldest beer companies in China, and it is becoming more and more popular around the world. The 115-year-old brewery is in more than 100 countries and makes many different kinds of beer, including the popular Tsingtao beer. At the moment, the company is making more customized products to meet the needs and tastes of a wide range of customers. It also wants to make its presence stronger in European countries by working with different partners.
Asahi Breweries is one of the best beer companies in Japan. It has been around since 1889. After making the Asahi Super Dry beer brand, this brewery stayed at the top of sales in that country for twelve years. Today, it makes many different kinds of beer, like Asahi Stout and Asahi Black, to meet the needs of a wide range of customers. Asahi Breweries is also adding food products and pharmaceuticals to its list of products.
Using powdered egg whites and an acid-like lemon juice, you can find recipes for giving your fake beer a foamy head. If this sounds too hard, you could just put a Mento in a pint mug and add ginger beer or root beer a few minutes before you need the prop. Spray the top with hairspray when it starts to foam up. This will work for a while.
A beer head, which can also be called the beer collar, is the foamy layer on top of a beer that is caused by bubbles of gas, mostly carbon dioxide, rising to the top. The head is made up of wort protein, yeast, and leftover hops. During the fermentation process, the carbon dioxide that causes bubbles in the head is made.
After a while, the foam that forms when you pour beer into a glass goes away. Sprinkling a little salt in a beer is a surefire way to make the head come back. Make sure not to pour too much at once, or the foam will overflow. Salt is cheap and easy to find, so adding it is a good idea. The problem with salt is that it doesn't always do what you expect it to do. This is especially true if you are just at a restaurant or bar.
This is our favorite way to get a beer head: with chopsticks. Chopsticks and beer go together in a very predictable way. You can make the head look however you want.
A macro lens is not needed for beer shots, but it can be helpful. There is a 24-70mm f/2.8 zoom lens made by both Canon and Nikon, and it can focus surprisingly close. Many people already carry that lens with them.
This much depends on the bottle or can's size, shape, and finish. The more beautiful the container is, the easier it will be to make a good picture of it. Glass is more reflective, but it can be hard to really get light to wrap around the whole beer can and show off the graphics.
The combination of beer and wood always looks good, whether it's on a table or as a background. It's always a good idea to have a variety of beer glasses available that can fit the size and shape of a bottle or can.
This is very easy and is done with a simple spray bottle and a mixture of 50 percent vegetable glycerin and 50 percent water. It won't run for hours while it's on the bottle.
Beer photography is a growing hobby and an art in itself. Capturing the perfect shot of a beer bottle, can, or glass can be challenging due to the reflectivity of these surfaces.
The key to success is being mindful of reflections and being ready to adjust the lighting until the right arrangement is found. Experimenting with your camera settings, including shutter speed, f-stop, and ISO, can also help you achieve your desired result.
Additionally, proper lighting and choosing the right location are essential to bringing the focus on the beer and creating a visually appealing shot. With these tips and tricks in mind, anyone can elevate their beer photography game.
More about Beer:
Beer fundamentals, what are hops?
Beer needs electricity
Due South Brewing The Official Craft Beer Of The South Florida Fair
Beer of the Month
How to Increase Beer Sales at your Bar or Restaurant with Craft Beer
Time for a beer blogging day
April fools day dinner
The beer school sessions
Raleigh Beer Garden in North Carolina holds the world record for most beers on tap
Your thoughts and questions