How to Plan a Hotel Photoshoot: Expert Tips for Planning

Michael • April 26, 2023 • 4 min read

How to Plan a Hotel Photoshoot

As the sun sets on the horizon, casting a warm golden glow on the hotel’s facade, you can’t help but think: “This is the moment. This is what will entice travelers from around the globe to book a stay at our luxurious abode.” A hotel photoshoot is no laughing matter; it’s the very essence of your establishment’s visual identity.

It’s a symphony of carefully planned and executed shots that capture the soul of your hotel, making it sing to potential guests in a melodious harmony. Buckle up, dear reader, for a thrilling expedition into the world of hotel photography.


Pre-Photoshoot Planning

A world-class photoshoot doesn’t just materialize out of thin air. It requires meticulous planning, a dash of creativity, and a sprinkle of pizzazz.

A. Assessing your hotel’s unique selling points (USPs)

Begin by pondering your hotel’s most tantalizing attributes. What makes it stand out in a sea of hospitality options? Perhaps it’s the lavish infinity pool, or the scrumptious breakfast buffet that has guests licking their plates clean. Identifying these USPs will guide your photoshoot and ensure your hotel is displayed in its most dazzling light.

B. Setting a clear objective for the photoshoot

This is the foundation upon which your entire photoshoot will be built. Do you wish to showcase your hotel’s elegance, or emphasize the warm and welcoming ambiance? Keep your objective in mind throughout the process, allowing it to guide your decisions like a trusty compass.

the right photographer

C. Choosing the right photographer

Much like a masterful composer, a skilled photographer will transform your hotel into a visual symphony. Consider the following when searching for the perfect virtuoso:

  • Experience in hotel photography
  • A portfolio that makes your heart skip a beat
  • Communication skills that rival the eloquence of a seasoned diplomat

D. Developing a detailed shot list

This is your map to success, detailing every stop on your photographic journey. Consider including:

E. Determining the ideal time and date

Timing is everything. It’s the difference between capturing a breathtaking sunrise and snapping a gloomy, overcast day. Consider:

  • Seasonal considerations, such as the lushness of your garden
  • Weather conditions that may impact the mood of your photos
  • Hotel occupancy, ensuring minimal disruption for your esteemed guests

Preparing the Hotel for the Photoshoot

Preparing the Hotel for the Photoshoot

You’ve planned your photoshoot with the precision of a Swiss watchmaker. Now, it’s time to prepare your hotel for its moment in the spotlight.

A. Staging and styling the spaces

The devil is in the details. Tend to every nook and cranny with the care of a devoted gardener, and watch as your hotel blossoms into a visual feast. Consider:

  • Cleanliness and maintenance that would make even the most discerning guest swoon
  • Furniture arrangement that flows like a well-choreographed dance
  • Decorative elements that add a touch of whimsy and charm

B. Ensuring proper lighting

Let there be light! Illuminate your hotel with the perfect balance of natural and artificial sources, creating a veritable chiaroscuro of hospitality.

Harness the power of the sun, the moon, and perhaps even the stars, allowing natural light to caress each space with a gentle touch. Time your photoshoot to capture the ethereal glow of dawn, the enchanting twilight hues, or the dramatic chiaroscuro of midday.

  • Complement Mother Nature’s handiwork with strategically placed artificial lighting. Lamps, chandeliers, and sconces can paint your hotel in a sumptuous tapestry of shadows and highlights, creating depth and intrigue.
  • Balancing both sources is key. Work closely with your photographer to ensure the harmonious interplay of light and shadow that will leave viewers entranced.

New to Hotel Photography: Tips to Master Hotel Photography

C. Coordinating with hotel staff

Remember, dear reader, teamwork makes the dream work. Your dedicated staff are the unsung heroes of this visual odyssey, ensuring that every aspect runs like a well-oiled machine.

  • Scheduling: Inform your staff of the photoshoot’s timeline to ensure smooth sailing.
  • Assigning responsibilities: Designate staff members to assist with staging, lighting, and any other tasks that may arise during this grand adventure.
  • Clear communication: Keep the lines of communication open and flowing, like a melodious stream of teamwork and camaraderie.


Executing the Photoshoot

Executing the Photoshoot

The stage is set, and the curtain rises on your hotel’s grand performance. Let the magic unfold.

  • Adhering to the shot list
    Stay true to the map you’ve so painstakingly crafted, capturing each scene with the precision of a seasoned maestro.
  • Collaborating with the photographer
    Maintain a symphonic partnership with your photographer, combining your vision with their expertise to create a visual masterpiece.
  • Adjusting and improvising as needed
    Like a seasoned jazz musician, be prepared to riff and adapt when inspiration strikes or unforeseen circumstances arise.
  • Capturing a variety of angles and perspectives
    Delight your audience with a kaleidoscope of visual perspectives, creating a dynamic and engaging experience that leaves them longing for more.

Post-Photoshoot Activities

Post-Photoshoot Activities

The curtain falls, but the journey is far from over. Now begins the process of refining, polishing, and promoting your visual magnum opus.

  • Reviewing and selecting the best images
    Together with your photographer, sift through the raw gems of your photoshoot, selecting the most radiant jewels to showcase your hotel.
  • Editing and retouching photos
    Allow your photographer to work their magic, transforming each image into a visual symphony that will captivate and enchant.
  • Organizing and cataloging images
    Store your treasures in a well-organized vault, ensuring easy access and retrieval for future promotional endeavors.
  • Promoting and utilizing the images effectively
    Unleash your hotel’s visual allure upon the world. Use your images to dazzle potential guests on your website, social media, and marketing materials.

Frequently Asked Questions

What should you consider when budgeting for a hotel photoshoot?

Ah, the almighty dollar. Setting a budget for your hotel photoshoot is a delicate dance between splurging on the finest photographer and balancing the books. Consider the following: photographer fees, equipment rental, staging and styling expenses, and any additional costs related to staff involvement. Remember, investing in quality visuals will pay dividends in the long run.

How can you create a captivating narrative for your hotel photoshoot?

Every picture tells a story, and your hotel is no exception. To weave a tantalizing visual narrative, focus on showcasing your hotel’s unique atmosphere, amenities, and experiences. Capture moments that transport potential guests into a world of leisure and delight, and they’ll be clamoring for an encore performance.

How can you ensure your hotel photoshoot remains eco-friendly?

Green is the new black, my environmentally-conscious friend. To reduce the carbon footprint of your hotel photoshoot, consider using energy-efficient lighting, minimizing waste, and sourcing eco-friendly props and materials. Your guests (and the planet) will thank you for your sustainable efforts.

How can you make the most of your hotel’s location during the photoshoot?

Location, location, location! Embrace the unique character of your hotel’s surroundings, whether it’s a bustling urban landscape or a serene countryside retreat. Incorporate local landmarks, natural scenery, and neighborhood charm to create a visual love letter to your hotel’s environment.

How do you maintain brand consistency throughout your hotel photoshoot?

Fear not, dear reader, for maintaining brand consistency is as simple as embracing your hotel’s unique identity. Ensure that your photoshoot aligns with your hotel’s branding, color palette, and overall aesthetic. By staying true to your hotel’s essence, you’ll create a cohesive visual experience that resonates with potential guests.


As our expedition into the world of hotel photoshoots draws to a close, remember the importance of planning, executing, and promoting your visual narrative with the finesse of a maestro.

May your hotel photoshoot be a harmonious dance of light, color, and emotion, enticing guests from around the globe to experience the unique symphony of your establishment.

With a wink and a nudge, we leave you to embark on your own photographic adventure, confident that your hotel will shine like a beacon in the vast sea of hospitality.

What is your thought on how to Plan a Hotel Photoshoot? Let us know in the comments.

By Furoore team member Michael
Furoore Team is here to assist you in capturing the most significant moments in your life. To create exciting photographs, discover photography guides, find unique photo ideas, and limitless image inspiration.


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