Highlight Your Hotel’s Unique Selling Points
Michael • May 4, 2023 • 3 min read
Michael • May 4, 2023 • 3 min read
The hospitality industry is fiercely competitive, and as a hotel owner or marketer, you know how important it is to stand out from the crowd. One of the best ways to do that is through photography.
High-quality images that capture your hotel’s unique selling points can make a powerful impression on potential guests and help you outrank the competition in search engine results. In this article, we’ll share tips on how to use photography to highlight your hotel’s selling points, so you can attract more guests and increase your revenue.
Good photography is an essential tool for attracting guests and increasing bookings. It creates a positive impression on potential guests and showcases the best features of your hotel. A picture is worth a thousand words, and in the hotel industry, it can be worth thousands of dollars in revenue. Get more insights and find additional resources at Hotel Photography Ideas .
Before you start taking photos, it’s crucial to understand your hotel’s selling points. Selling points are the unique features that set your hotel apart from competitors, such as location, views, design, and amenities. By identifying your selling points, you can focus your photography efforts and create a visual story that highlights your hotel’s unique features.
A successful photoshoot requires planning and coordination. Start by scouting the location, selecting the right time of day, and coordinating with the hotel staff. Create a shot list and set goals for the photoshoot to ensure you capture all the essential selling points.
When capturing selling points, it’s essential to show them in context. For example, if your hotel’s selling point is the location, highlight the surrounding area and showcase the hotel’s proximity to key landmarks or attractions. Use panoramic shots and capture the view from different angles to showcase the hotel’s best views.
Focus on the hotel’s unique architecture, interior design, and decorative elements to showcase its design. Highlight the hotel’s amenities, such as swimming pools, spas, and restaurants, and showcase any unique features that set it apart from competitors.
After the photoshoot, it’s time to edit and retouch the photos. Use editing tools to enhance their impact and appeal, but be careful not to overdo it. Consistency is key when it comes to editing, so maintain the hotel’s brand identity throughout the photos.
Good photography can help your hotel outrank its competitors in search engine results. Use keyword optimization and metadata to improve the searchability of hotel photos. By doing so, your hotel’s photos can appear at the top of search engine results and attract more guests.
Hôtel de Glace (Ice Hotel) – Quebec City, Canada: This hotel is made entirely of ice and snow, offering a truly unique experience for guests. It is rebuilt every year, so each stay is different. The hotel also offers winter activities such as dog sledding and ice skating.
Giraffe Manor – Nairobi, Kenya: This boutique hotel offers guests the chance to interact with giraffes, which roam freely around the property. Guests can feed them from their bedroom windows or the breakfast table. The hotel is also situated on 140 acres of indigenous forest, which provides a peaceful and tranquil setting.
Library Hotel – New York City, USA: This hotel is designed around the theme of books and literature, with each floor dedicated to a different category of the Dewey Decimal System. Each room is decorated with books and artwork related to its category, and the hotel also has a rooftop bar with views of the city.
You don’t necessarily need an expensive camera to take great photos of your hotel’s selling points. Today’s smartphones have excellent cameras that can capture high-quality images. However, if you want more professional-looking photos, consider investing in a mirrorless or DSLR camera.
While stock photos can be convenient, they don’t capture the unique features of your hotel. Using your own photos will showcase your hotel’s personality and allow potential guests to get a sense of what it’s like to stay there.
How can I ensure my hotel’s photos are consistent with the brand’s identity?
Consistency is key when it comes to hotel photography. Make sure to create a style guide that outlines your hotel’s visual identity, including color schemes, typography, and image styles. Stick to this guide when taking and editing photos to ensure consistency.
While it’s possible to take great photos yourself, hiring a professional photographer can take your hotel’s photography to the next level. They have the experience and equipment to capture your hotel’s selling points in the best possible way.
To optimize your hotel’s photos for SEO, use descriptive filenames and alt text that include relevant keywords. Also, include metadata such as geotags and descriptions that will help search engines understand what the photos are about. By doing so, you can improve the visibility of your hotel’s photos in search engine results.
Highlighting your hotel’s selling points through photography is a powerful tool for standing out in a competitive industry. By understanding your hotel’s unique features and planning your photoshoot accordingly, you can create a visual story that showcases your hotel’s best features and attracts more guests.
Use editing tools to enhance the photos’ impact and improve their searchability through keyword optimization and metadata. By doing so, your hotel can outrank the competition and attract more guests, increasing revenue and establishing itself as a leader in the industry.
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