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How do Influencers Edit Photos?

by Furoore • updated September 25, 2022

How do Influencers Edit Photos

Photo editing is not just something we photographers do every day. Even though it may seem at first that all influencers do is post reviews of products and selfies, there is much more to it than that.

A clean Instagram feed has both smart marketing and a consistent look.You might be curious about how celebrities and other influential people edit their photos.

I’ll tell you what you need to pay attention to in this post. I will also show you some free apps and programs that you can use to edit photos. So, you can improve your feed and social media presence on your own in the long run.

No more filters that are overused and color keys that aren’t creative. I’ll show you some tips about apps and programs for editing images, what you need to think about to make your feed useful and also nice, and how important editing images is.

Read also What is an Influencer in Social Media?

How do influencers edit photos? What programs and apps do they use?

You should know a little bit about image editing programs and apps so that your pictures look not only good but also the same. I’d like to tell you about some apps and programs that you can use to make your photos stand out.

Influencers work with Adobe Lightroom
Image source: Adobe Lightroom

Adobe Lightroom

may already know about Adobe Lightroom from the Adobe Cloud. But you can also get this picture-editing program for free on your phone. So, you don’t have to pay anything to get better pictures, except for some presets.

Most of the time, this app is used by influencers to fix the light, contrast, and colors in their photos.

More about Adobe Lightroom

Influencers work with Adobe Express
Image source: Adobe Express

Photoshop Express

Like Lightroom, Photoshop is one of the photo-editing apps that influencers use, both on the computer/laptop and on the phone. Here, you also have the option to touch up and change small things, add fonts, and make your pictures stand out.

As an influencer, you really can’t do without this app. As a photographer, I also edit photos with Photoshop on my PC, most of the time, even with Lightroom.

More about Photoshop Express

Influencer work with Facetune
Image source: Facetune


The Facetune app should be something you know about. This app has a lot of features that go with the theme of portraits. This app’s main goal is to help you look better. Not that I think skin retouching should be required.

I just know that everyone has bad days, that the lighting wasn’t great, or that a pimple needs to be fixed. And this is the best way to use Facetune. You can even put on makeup.

More about Facetune

Influencers work with VOSCO
Image source: VOSCO


If you’ve ever looked in the Appstore or Playstore for apps with good photo filters or effects, you know there are a lot to choose from. Here, VSCO Cam is a good option.

You can also use the app as a camera and add filters to the pictures right away. Here, you can also change the strength to make them look more natural or less natural.

You can not only change images, but you can also send them to other people. You can also sync the photos with other devices and edit them there.

More about VOSCO

Influencers work with UNFOLD
Image source: UNFOLD


Influencers who work a lot with stories will love the app Unfold. Having a clean feed is not the only thing that makes an Instagram profile work. It’s also important that the style and look of your stories match the rest of your feed. That’s how you make a full picture as a whole.

With Unfold, you can make your own templates and add photos, letters, and stickers to them. There aren’t many free frames, but for a small amount of money, you can get a lot of different ones. One of them is a template for an animated story.

More about Unfold

Influencers also work with PIC COLLAGE
Image source: PIC COLLAGE

Pic Collage

Do you want to show more than one picture at a time to the people who follow you? Pic Collage is a good choice. You can, surprisingly, make collages with this program. You just choose the pictures you want to show together and then choose the layout that works best.

Pic Collage also has templates with the best aspect ratio for Instagram stories and posts. If you can help it, you shouldn’t crop anything, especially if you want to post a portrait.

With Pic Collage, you can change it to Instagram’s 4:5 format and choose a background for the white space.

More about Pic Collage

How do Instagram influencers edit their feeds when they post?

As a blogger, it makes sense that you want to get a lot of likes since that makes you more valuable on Instagram. Unfortunately, collaboration partners don’t usually want to work with people who have a lot of followers but not much activity on their posts.

This won’t be a problem for you if you pay attention to a few things and don’t just post whatever you feel like. (You can still do that, but you have to put some thought into it.)

A person’s feed is pretty much their portfolio. Businesses, companies, and even possible customers see this first. Most of the time, they go to your profile after seeing a picture they like and coming to you through that picture.

First impressions are important! By looking at the picture you posted, they can get a sense of what your feed or profile will look like, so it should be made in that way.

Influencer sitting on his notebook editing photos
Image source: @christinhumephoto

What do you want to give your clients or businesses? This is a different group to reach. Most of the time, companies don’t want to buy your product, but they do want you to sell theirs.

This is just a sales pitch. Customers, on the other hand, want to know what makes your product better than those of other companies.

Think about being your own customer and seeing your single post. Do you feel addressed? Would you believe in your company and want to learn more?

If you can say “yes” to all of these questions, you can be sure that your customers will at least look at your profile. It also matters that your name means something. This can also be changed later.

But you shouldn’t do this if you already have more than a thousand people following you.

Have you thought about what your feed should look like? Think about a color scheme and an order for the posts. You might have action days that happen often, and that could be interesting to your followers.

Don’t worry, you can easily archive a post instead of deleting it if you make a mistake or do something temporary that changes the way your feed looks as a whole. So, you’ll always remember exactly what you wrote at the time.

Make sure your posts and contributions are in line with your brand, product, or you.

Why do influencers edit their photos?

Why do influencers still edit their photos if they have good cameras? I’ve given you a few reasons already. In short, you could say that it’s just a part of marketing.

Most influencers define themselves by how they use pictures in a world that is mostly digital. It helps if you know about lighting and design, but in the end, it comes down to how well you can sell yourself.

You might be interested in another post on this topic: Are photos taken with cell phones really better?

If you have good photos but no idea, you might be successful in the short term. If you have a good idea but bad pictures, it will be harder to get anyone to notice you at all.

Image shoes a collage of good photos
Image source: @jontyson

So, a good idea plus good photos is a good formula for success.

Having a good idea and better, professional photos can’t guarantee success, but it’s a step in the right direction.

When you look at the Instagram profiles of successful influencers, there is one thing you will always find. They all have a feed that looks the same, so followers and people they work with can tell what kind of quality to expect in the future.

No one wants to follow people who sometimes post bad selfies and other times post things that aren’t even funny. Consensus must be evident.

Professional photos alone won’t give you a consistent style. Because if you just change locations, lighting, and colors, you will end up with a very unbalanced overall picture.

So, you shouldn’t think of image editing as “rescuing” images. Instead, you should see it as a part of your workflow. With the above apps and programs, you can make sure that the colors are all the same, adjust the brightness, and give your photos your own style, bit by bit.

Lightroom is great for this, and you can also save your own presets so you can use the same look over and over. This can be very helpful if you want to make a feed that is always the same.

More to read about Influencer:

How Has Social Media Impacted Breaking News?
Influencer Marketing: A Comparison of Traditional Celebrity, Social Media Influencer, and AI Influencer
Influencer Marketing Best Practices
Ripple: Social Network Influencers
How Much Does a Shoutout Cost
Virtual Influencers: The New Kids on the Marketing Block Aren’t Actually Real


As you can see, there are some important things to think about if you want to be a successful influencer. There are, of course, a few more tips, but they would be too much to cover here. As you can see, a lot of it depends on technology, smart marketing, and your own dedication.

In any case, you now know the basics of how and why influencers edit their photos, so you can come up with your own idea or look for inspiration.


What is your opinion on how do Influencers Edit Photos? Let us Know in the comments.

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