140 Portrait Hashtags for Every Portrait Style for Instagram

Michael • October 29, 2023 • 6 min read

Portrait Hashtags for Every Portrait Style

In the vibrant world of photography, particularly in the realm of portraits, the power of a hashtag transcends mere categorization—it’s a beacon that guides enthusiasts and clients to your digital doorstep. As we delve into the world of Portrait Hashtags, it’s crucial to understand their pivotal role in the digital era.

Hashtags are not just symbols; they are the compasses that navigate the vast ocean of social media, particularly Instagram, leading viewers to the shores of your unique photographic style and vision.

The art of portrait photography captures more than just faces; it encapsulates stories, emotions, and moments. In this digital age, where images are the language of the internet, hashtags serve as the keywords of this visual dialogue.

They are the threads that weave your work into the broader tapestry of digital content, making your portraits visible and discoverable in a crowded, ever-evolving online gallery.


1. Understanding Portrait Hashtags

The Essence of Hashtags in Social Media

The Essence of Hashtags in Social Media

At their core, hashtags are much more than a trend or a social media fad. They are a fundamental element of digital communication, acting as hyperlinked labels that categorize content, making it searchable and accessible.

In the context of social media, hashtags are akin to the index of a book, guiding readers to the topics they seek.

For photographers, particularly those specializing in portraits, mastering hashtags is akin to mastering a language—a language that speaks directly to your target audience. 

Read all about Captions and Quotes for Portraits and how to use them.

2. The Power of Hashtags in Portrait Photography

In portrait photography, hashtags do more than just categorize; they connect. They bridge the gap between your art and the audience, between your vision and its viewers.

By effectively using portrait-specific hashtags, you’re not just labeling your work; you’re inviting a world of photo enthusiasts, potential clients, and fellow artists to engage with your creations.

Hashtags like #PortraitPerfection, #CapturedMoments, or #FacesOfTheWorld don’t just describe your photo; they place it on a global stage, ready to be discovered, appreciated, and shared.

Hashtags have the unique ability to transform your portrait from a solitary image into a part of a larger conversation. They link your work to the ongoing, ever-changing narrative of portrait photography, allowing your images to be discovered by those who share your passion or seek your expertise.

In this way, hashtags are not just tools for organization; they are catalysts for connection and growth in the vast, interconnected world of social media.

3. Strategies for Hashtag Optimization

Quality over Quantity: The Art of Selecting Hashtags

Quality over Quantity

In the realm of portrait hashtags, the adage “less is more” holds true. The key to hashtag optimization is not in the quantity but in the quality and relevance of the hashtags chosen.

Opting for less popular, yet more targeted hashtags can be a strategic move. These niche hashtags, though they may have a smaller audience, offer a higher engagement rate as they cater to a more specific group of Instagram users who are genuinely interested in that particular style or genre of portrait photography.

Balancing General Appeal and Niche Specificity

Striking the right balance between general and niche hashtags is akin to walking a tightrope. On one side, general hashtags like #PortraitPhotography or #PortraitOfTheDay have a broad appeal and can attract a wide audience.

On the other, niche hashtags such as #VintagePortrait or #UrbanPortraitPhotography target a specific segment of Instagram users who are more likely to engage deeply with your content.

The trick is to blend these two types of hashtags in a way that maximizes visibility while ensuring that your content reaches the right audience.

The Impact of Branded Hashtags

For photographers looking to build a brand, creating and consistently using a unique branded hashtag can be a game-changer. This could be as simple as #[YourBrandNamePortraits] or something more creative that resonates with your brand’s ethos.

Branded hashtags not only help in categorizing your content but also encourage your followers to use them, thereby increasing your brand’s visibility and reach on Instagram.

4. Leveraging Hashtags for Instagram Growth

Using Hashtags to Expand Your Instagram Following

Hashtags are powerful tools for growth on Instagram. By using a well-curated mix of general, niche, and branded hashtags, you can significantly increase the chances of your portrait photography being discovered by a wider audience.

This, in turn, can lead to an increase in your follower count, as users who find your content appealing are likely to follow your account for more.

The Importance of a Branded Hashtag for Your Photography Business

A branded hashtag is not just a tag; it’s a statement of your brand’s identity and a magnet for audience engagement. It serves as a digital signature, a unique identifier that sets your content apart in the crowded Instagram space.

When followers and clients use your branded hashtag, it not only amplifies your reach but also builds a community around your brand, fostering loyalty and recognition.

Analyzing Competitors for Hashtag Inspiration

Analyzing Competitors for Hashtag Inspiration

One effective way to refine your hashtag strategy is by observing what your competitors and similar brands are doing.

Analyze the hashtags used by successful portrait photographers and photography brands that resonate with your style and audience.

This research can provide valuable insights into which hashtags are trending, which ones are overused, and which niche tags might offer you an untapped audience. Remember, the goal is not to copy but to learn and adapt these insights to fit your unique brand and style.

In the next sections, we will delve deeper into specific hashtag categories and how to effectively employ them to make your portrait photography stand out on Instagram.

Top Hashtags for Different Portrait Genres

5. Top Hashtags for Different Portrait Genres

Crafting the Perfect Hashtag Mix for Each Genre

Portrait photography is a canvas of diverse genres, each with its unique essence and audience. To maximize engagement, it’s crucial to tailor your hashtags to the specific type of portrait you’re showcasing.

Here’s a guide to some of the most popular hashtags for various portrait photography genres:

  • General Portrait Photography: #PortraitMood, #PortraitVision, #PortraitPage
  • Family Portraits: #FamilyPortrait, #FamilyMoments, #CapturingFamilies
    Newborn Photography: #NewbornPhotography, #BabyPortraits, #LittleMoments
  • Wedding Portraits: #WeddingPortrait, #BridalPhotography, #LoveInPortraits
  • Fashion Portraiture: #FashionPortrait, #ModelPortraits, #StyleInFocus
  • Street Portraits: #StreetPortrait, #UrbanPortraits, #CityLifePortraits
  • Senior Portraits: #SeniorPortrait, #GraduationMoments, #ClassOf2023
  • Traditional Portrait: #ClassicPortraits, #TimelessBeauty, #TraditionalPortrait
  • Self-Portrait: #SelfPortraitPhotography, #MeMyselfAndI, #SelfPortraiture
  • Fine Art Portrait: #FineArtPortraits, #ArtisticPortrait, #PortraitMasters
  • Conceptual Portrait: #ConceptualPhotography, #ThoughtProvokingPortraits, #CreativePortraits
  • Surreal Portrait: #SurrealPortraits, #DreamlikePhotography, #SurrealismArt
  • Lifestyle Portrait: #LifestylePhotography, #CandidPortraits, #EverydayLifePortraits
  • Boudoir Portrait: #BoudoirPhotography, #IntimatePortraits, #ElegantBoudoir
  • Glamour Portrait: #GlamourShots, #FashionPortraits, #GlamPhotography
  • Environmental Portrait: #EnvironmentalPortraiture, #InTheirElement, #PortraitInContext

By aligning your hashtags with the genre of your portrait, you not only increase the relevance of your posts but also ensure they reach the audience most interested in that particular style.

Most Popular Portrait Hashtags

6. Most Popular Portrait Hashtags

Categorized by different styles and themes to cater to a wide range of portrait photography needs:

General Portrait Photography

  1. #PortraitPhotography
  2. #PortraitPerfection
  3. #PortraitPage
  4. #PortraitMood
  5. #PortraitVision
  6. #InstaPortrait
  7. #PortraitShot
  8. #Portrait_IG
  9. #PortraitsToday
  10. #PortraitFestival
  11. #PortraitStream
  12. #PortraitGram
  13. #PortraitLove
  14. #PortraitCommunity
  15. #PortraitInspiration

Traditional Portrait

  1. #ClassicPortraits
  2. #TimelessPortraits
  3. #TraditionalPortrait
  4. #ElegantPortraits
  5. #VintagePortraits
  6. #ClassicBeauty
  7. #HeritagePortraits
  8. #TimelessBeauty
  9. #OldSchoolPortraits

Learn to take traditional portrait photos here.


  1. #SelfPortrait
  2. #SelfPortraitPhotography
  3. #MeMyselfAndI
  4. #SelfiePortrait
  5. #CreativeSelfPortrait
  6. #SelfPortraiture
  7. #SelfPortraitArt
  8. #DIYPortrait
  9. #MyOwnMuse

Learn to take self portrait photos here.

Fine Art Portrait

  1. #FineArtPortraits
  2. #ArtisticPortrait
  3. #PortraitMasters
  4. #FineArtPhotography
  5. #ArtisticExpression
  6. #PainterlyPortraits
  7. #ArtPortrait
  8. #MuseumQuality
  9. #GalleryPortraits

Learn to take fine art portrait photos here.

Conceptual Portrait

  1. #ConceptualPhotography
  2. #ConceptualPortraits
  3. #ThoughtProvokingPortraits
  4. #StorytellingPortraits
  5. #NarrativePortraits
  6. #CreativePortraits
  7. #ConceptualArt
  8. #ImaginativePortraits
  9. #ArtisticConcepts

Learn to take conceptual portrait photos here.

Surreal Portrait

  1. #SurrealPortraits
  2. #DreamlikePhotography
  3. #SurrealismArt
  4. #FantasyPortraits
  5. #SurrealPhotography
  6. #OtherworldlyPortraits
  7. #MagicalPortraits
  8. #SurrealBeauty
  9. #DreamyPortraits

Learn to take surreal portrait photos here.

Lifestyle Portrait

  1. #LifestylePhotography
  2. #CandidPortraits
  3. #EverydayLifePortraits
  4. #RealLifePortraits
  5. #DayInTheLife
  6. #AuthenticPortraits
  7. #LifestylePortraits
  8. #CasualPortraits
  9. #RelaxedPortraits

Learn to take lifestyle portrait photos here.

Boudoir Portrait

  1. #BoudoirPhotography
  2. #IntimatePortraits
  3. #ElegantBoudoir
  4. #SensualPortraits
  5. #BoudoirInspiration
  6. #RomanticPortraits
  7. #FemininePortraits
  8. #BoudoirSession
  9. #BeautyPortraits

Learn to take boudoir portrait photos here.

Glamour Portrait

  1. #GlamourShots
  2. #FashionPortraits
  3. #GlamPhotography
  4. #HighFashionPortraits
  5. #GlamourPortraits
  6. #ModelPortraits
  7. #StylishPortraits
  8. #BeautyShoot
  9. #EditorialPortraits

Learn to take glamour portrait photos here.

Environmental Portrait

  1. #EnvironmentalPortraiture
  2. #InTheirElement
  3. #PortraitInContext
  4. #OutdoorPortraits
  5. #NaturalSettingPortraits
  6. #OnLocationPortraits
  7. #ScenicPortraits
  8. #EnvironmentalPhotography
  9. #ContextualPortraits

Learn to take environmental portrait photos here.

Street Portrait

  1. #StreetPortrait
  2. #UrbanPortraits
  3. #CityLifePortraits
  4. #StreetStylePortraits
  5. #CandidStreetPortraits
  6. #UrbanPhotography
  7. #StreetPhotographyPortraits
  8. #MetropolitanPortraits
  9. #CityPortraits

Learn to take street portrait photos here.

Family Portraits

  1. #FamilyPortrait
  2. #FamilyMoments
  3. #CapturingFamilies
  4. #FamilyPhotography
  5. #GenerationalPortraits
  6. #FamilyBonding
  7. #FamilyTimePortraits
  8. #LovedOnesPortraits
  9. #HomePortraits

Learn to take family portrait photos here.

Wedding Portraits

  1. #WeddingPortrait
  2. #BridalPhotography
  3. #LoveInPortraits
  4. #WeddingDayPortraits
  5. #BrideAndGroomPortraits
  6. #WeddingPhotography
  7. #NuptialPortraits
  8. #MarriagePortraits
  9. #WeddingMoments

Newborn Photography

  1. #NewbornPhotography
  2. #BabyPortraits
  3. #LittleMoments
  4. #NewLifePortraits
  5. #InfantPhotography
  6. #NewbornShoot
  7. #BabyPhotography
  8. #NewbornMoments
  9. #PreciousNewborn

Senior Portraits

  1. #SeniorPortrait
  2. #GraduationMoments
  3. #ClassOf2023
  4. #SeniorYearPortraits
  5. #GradPortraits
  6. #HighSchoolSenior
  7. #SeniorPics
  8. #GraduatePortraits
  9. #SeniorPhotoSession

These hashtags can be mixed and matched according to the specific style, theme, or mood of the portrait, allowing photographers to target their desired audience effectively on platforms like Instagram.

7. Real-world Portrait Hashtag Examples

A classic monochrome portrait emphasizing emotions.
#BlackAndWhitePortraits #PortraitPerfection #CapturedMoments
An environmental portrait showcasing the subject in their natural habitat.
#EnvironmentalPortrait #PortraitOfTheDay #LifePortraits
A candid street portrait capturing authentic expressions.
#StreetPortrait #CandidMoment #PortraitPhotography
A conceptual portrait illustrating an abstract idea.
#ConceptualPortrait #CreativePortraits #PortraitMood
A lifestyle portrait reflecting daily life activities.
#LifestylePortrait #EverydayPortraits #PortraitVision​1

8. Advanced Portrait Hashtag Techniques

Leveraging Instagram Feature Accounts for Greater Visibility

Instagram feature accounts are powerful allies in the quest for greater visibility. These accounts, often genre-specific, curate and feature selected photographs, providing photographers with an opportunity to reach a broader audience. To take advantage of this, include hashtags specific to popular feature accounts in your genre.

Understanding the Role of Feature Accounts

Feature accounts act as community hubs, gathering and showcasing the best work in a particular genre of photography. By getting featured on these accounts, your work gains exposure to a dedicated and engaged audience, often leading to increased followers and interaction.

Examples of Effective Feature Account Hashtags

Remember, when using feature account hashtags, ensure that your work aligns with the style and quality of the content they typically feature.

This not only increases your chances of being featured but also ensures that your work is seen by an audience that appreciates your specific style of portrait photography.

9. Tips to Enhance Instagram Engagement

Mastering the Art of Scheduling and Messaging

In the dynamic world of Instagram, timing can be as crucial as content. Scheduling your posts strategically ensures that they reach your audience when they are most active.

Tools like Later or Hootsuite can help you plan and automate this process. But it’s not just about timing; the message you convey is equally vital.

Craft your captions and stories to resonate with your audience, blending your artistic vision with a narrative that speaks to their interests and passions.

Sharing Personal Stories for Deeper Connections

Instagram is more than a platform for showcasing your work; it’s a space for storytelling. Sharing personal experiences, behind-the-scenes glimpses, and the stories behind your portraits can significantly boost engagement.

These narratives add a layer of depth to your photographs, transforming them from mere images to stories that captivate the heart and mind.

Genuine Interaction: The Heart of Community Engagement

Engagement is a two-way street. Actively participating in the photography community by liking, commenting, and sharing others’ work fosters a sense of community.

Genuine interactions, rather than automated responses, build meaningful connections. This not only increases your visibility but also establishes you as an active, engaged member of the photography community.

10.Building a Cohesive Instagram Presence

Crafting a Consistent Theme or Style

Your Instagram feed is your virtual gallery, and its aesthetic should reflect your unique style. A consistent theme or style helps in creating a visually appealing and recognizable brand identity.

This could be a consistent color scheme, mood, or subject matter that ties your posts together, making your feed memorable and distinct.

Encouraging Brand Hashtag Usage Among Followers

A branded hashtag is a powerful tool for building a community around your work. Encourage your followers to use your branded hashtag when sharing content related to your work or style.

This not only increases your reach but also allows you to easily find and engage with content from your community.

Active Engagement: The Key to a Loyal Following

Engaging with your followers is crucial in building a loyal and active audience. Respond to comments, engage in conversations, and show appreciation for their support.

Hosting Q&A sessions, photo challenges, or live discussions can also be effective ways to engage with your community and keep them invested in your photographic journey.

11. Analyzing and Adapting Your Strategy

Monitoring Hashtag Performance

To truly master the art of using portrait hashtags, one must become adept at analyzing their performance. Tools like Instagram Insights provide valuable data on how your hashtags are performing in terms of reach and engagement.

Pay attention to which hashtags frequently appear in your top-performing posts. This analysis is not just about identifying what works, but also about understanding why certain hashtags resonate more with your audience.

Adapting Your Hashtag Strategy

The digital landscape is ever-evolving, and so should your hashtag strategy. Keep an eye on emerging trends and shifts in audience preferences. I

f certain hashtags start to lose their impact, don’t hesitate to replace them with more relevant ones. Remember, the effectiveness of hashtags can fluctuate with changes in algorithms, trends, and user behaviors.

Embracing Continuous Learning and Experimentation

The journey of mastering portrait hashtags is one of continuous learning and experimentation. Don’t shy away from experimenting with new hashtags, especially those that align with emerging trends or niches within portrait photography.

This proactive approach not only keeps your content fresh but also opens doors to new audiences and opportunities.


In the intricate tapestry of Instagram, portrait hashtags are the threads that connect your work to the wider world.

They are more than just metadata; they are the signposts that guide viewers to your gallery of moments and emotions captured through your lens.

As a photographer, embracing the power of hashtags is essential in navigating the digital landscape. Experiment, analyze, and adapt your hashtag strategy to find that unique mix that resonates with your style and audience.

Remember, in the world of portrait photography, your hashtags are as much a part of your artistic expression as the images themselves.

Further readings:
Later: https://later.com/
Hootsuite: https://hootsuite.com/
The Portrait Project: https://www.instagram.com/theportraitpr0ject/

What are your best Portrait Hashtags? Let us know in the comments.

By Furoore team member Michael
Furoore Team is here to assist you in capturing the most significant moments in your life. To create exciting photographs, discover photography guides, find unique photo ideas, and limitless image inspiration.


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Your thoughts and questions

4 thoughts on “140 Portrait Hashtags for Every Portrait Style for Instagram

  1. Ana says:

    I use these hashtags for my Instagram photos. They are good and help people find my portraits. Very useful for me

  2. Kumar says:

    This article is a treasure for anyone looking to enhance their Instagram presence. The variety of hashtags provided has significantly boosted engagement on my portrait posts. It’s also great for discovering new photography styles and connecting with other artists.

  3. Herberto says:

    This article is very helpful for Instagram marketing. The hashtags are good for reaching more people with portrait photography. I use them for my company’s social media, and we see better engagement and more followers. It’s easy to find the right hashtags for different portrait styles, which makes our work easier and more effective.

  4. Herbert says:

    The hashtags are good for reaching more people with portrait photography. I use them for my company’s social media, and we see better engagement and more followers. It’s easy to find the right hashtags for different portrait styles, which makes our work easier and more effective.

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