How to Outshine the Competition in Real Estate Photography

Michael • January 16, 2023 • 4 min read

How to Outshine the Competition in Real Estate Photography

Real estate photography is an important part of the business because it shows potential buyers what a house looks like before they even go inside.

As the saying goes, “a picture is worth a thousand words,” and in the competitive world of real estate, high-quality photography can make all the difference


Real estate photography is a essential service for the Industry

In real estate, the goal is to sell a property as quickly and for as much money as possible. High-quality photography is essential in achieving this goal as it allows potential buyers to envision themselves in the property and highlights its best features.

Good real estate photography can also help a property stand out in a crowded marketplace, increasing its chances of selling quickly. Make sure you know why is real estate photography Important.

The competitive Landscape in Real Estate photography

There are a lot of professionals in the real estate photography market, all trying to get your business. From professional photographers to real estate agents and brokerages, home staging companies, aerial photography companies, and virtual tour providers, the competition is fierce.

Types of Competitors

1. Professional photographers

These are the photographers who take pictures for real estate and have the skills and tools to get the best pictures of a property. They often have a portfolio of work to showcase their skills.

As part of their services, many real estate agents and brokerages offer photography, either by hiring a professional or by taking the photos themselves.

2. Home staging companies

Home staging companies offer a range of services, including photography, to help make a property more attractive to potential buyers.

3. Aerial photography companies

Companies that do aerial photography use drones to take unique and interesting pictures of a property from above.

4. Virtual tour providers

Virtual tour companies use technology like virtual reality to give potential customers an immersive experience that lets them look at a property from the comfort of their own homes.

Market Size and Trends

It’s hard to say how big the market for real estate photography is because it’s often bundled with other services like home staging and virtual tours. However, it is safe to say that it is a significant market, with high demand for high-quality images of properties.

Growth Projections for the Industry

The industry is expected to keep growing because more and more people are using things like virtual tours and drones. As technology gets better, so will the quality of the pictures it makes, which will make them more valuable to buyers.

Impact of Technology on the Market

Technology has changed the real estate photography market in a big way, making it easier to take and share high-quality photos. Drones, for example, can take pictures from above, giving potential buyers a different view of a property.

On the other hand, virtual tours let potential buyers look at a property from the comfort of their own home, which makes the buying process easier.

Competitive Strategies:

1. Differentiation

Differentiation is key in the real estate photography market. Professionals need to find ways to stand out from their competitors, whether it’s through their equipment, their editing skills, or their ability to capture a property’s unique features.

2. Branding

Creating a strong brand is also important in the real estate photography market. Professionals need to show that they are experts in their field and get known for making high-quality images.

3. Pricing

Pricing is also a key factor in the real estate photography market. Professionals need to find the right balance between charging enough to make a profit and not pricing themselves out of the market. It’s important to consider the cost of equipment, editing, and other expenses when setting prices. Interests in more about pricing and profits? Read our article about is real estate photography profitable here. 

4. Marketing

Marketing is crucial in the real estate photography market. Professionals need to find ways to reach potential clients and showcase their work. This can be done through social media, networking events, or advertising in local publications.

5. Networking

Networking is also important in the real estate photography market. Professionals need to make connections with real estate agents, home staging companies, and other professionals in their field to raise their profile and get more business.

Key Players in the Market

There are several leading real estate photography companies in the market, such as Virtuance, PlanOmatic, and Matterport. These companies have made a name for themselves as experts in their field. They are known for making high-quality images and giving great customer service.

1. Their competitive advantages

These leading companies have a competitive advantage over their competitors due to their use of advanced technology, such as virtual tours and drones, and their ability to produce high-quality images that stand out in the marketplace.

2. Their market share and growth

These top companies control a big part of the market and have grown steadily over the years. They continue to invest in technology and equipment to stay ahead of the competition and meet the ever-changing demands of the market.

Impact of COVID-19 on the Industry

1. Changes in consumer behavior

Because of the COVID-19 pandemic, people are now more likely to use virtual tours and online marketing to look at homes instead of going to open houses. Because of this, there is more demand for virtual tour companies and real estate photography businesses that can make high-quality images that can be viewed online.

2. Shift to virtual tours and online marketing

As a result of the pandemic, more people are turning to virtual tours and online marketing because they can’t or don’t want to look at homes in person. This has made it more important for real estate photography companies to be able to make high-quality pictures that can be viewed online.

3. Impact on competition and market dynamics

Competition and the way markets work have also changed because of the pandemic. Companies that can adapt to changes in consumer behavior and offer virtual tours and online marketing services have an edge over those that can’t.

Key Takeaways

In conclusion, real estate photography is an important part of the business because it lets potential buyers see what a property looks like before they even go inside. The market is highly competitive, with a wide range of professionals vying for business.

Differentiation, branding, pricing, marketing, and networking are key strategies for success in the industry. The COVID-19 pandemic has sped up the move to virtual tours and online marketing, and companies that can adapt to changes in how customers act are in a better position.

Future Developments in the Industry

As technology keeps getting better, we can expect to see even better pictures and more complex virtual tours. Companies that can stay ahead of the curve in terms of technology and innovation will be well-positioned for success in the future.

Stay current and Adapt to the Changes

In an industry that changes all the time, it’s important for professionals to stay up-to-date and be able to adapt. By using new technologies and staying ahead of the curve, they can continue to be successful in the market for real estate photography.

Further readings:
Globalization after COVID-19
Six strategies to compete in business
How to beat your competition by becoming the obvious choice

What do you think about, how to Outshine the Competition in Real Estate Photography? Let us know in the comments.

By Furoore team member Michael
Furoore Team is here to assist you in capturing the most significant moments in your life. To create exciting photographs, discover photography guides, find unique photo ideas, and limitless image inspiration.


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