Real Estate Photography Pricing: How Much Should You Expect to Spend?
Michael • January 23, 2023 • 3 min read
Michael • January 23, 2023 • 3 min read
When it comes to marketing a property, professional photography is a must. Good real estate photography can make all the difference in attracting potential buyers and closing a sale.
But with so many photographers out there, it can be difficult to know how much to expect to spend on real estate photography. In this article, we’ll take a closer look at real estate photography pricing and what factors affect the cost.
There are several pricing models that real estate photographers use, including hourly rates, package deals, and a la carte pricing.
Some photographers charge by the hour, with rates typically ranging from $75 to $150 per hour. Pros of this model include flexibility and the ability to add or remove services as needed.
However, hourly rates can add up quickly and may not be the best option for larger properties or those that require more time and attention.
Other photographers offer package deals that bundle several services together at a discounted rate. Pros of this model include a clear and straightforward pricing structure, as well as the potential to save money. Also, package deals may not be customizable and may not include all the services you need.
Some photographers offer a la carte pricing, where you can pick and choose the specific services you need. Pros of this model include the ability to tailor the services to your specific needs and budget.
Finally a la carte pricing can be more expensive in the long run and may require more time and effort to plan and organize.
Location, size, condition, and extra services can all affect how much real estate photography costs.
Photographers typically charge more for properties located in urban areas or popular neighborhoods. On the other hand, properties in rural or less popular areas may be cheaper to photograph.
Photographers may charge more for larger properties, such as multi-unit buildings, or properties with more square footage.
Properties that are in good condition or are newly constructed may be cheaper to photograph than properties that need repairs or renovations.
Some photographers offer additional services, such as virtual tours or drone photography, which can add to the overall cost of the photography package.
When choosing a real estate photographer, it’s important to do your research and compare different professionals. Here are a few things to keep in mind:
The benefits of charging by the hour are flexibility and the ability to add or take away services as needed. However, the cons include the fact that hourly rates can add up quickly and may not be the best option for larger properties or those that require more time and attention.
Location can affect how much it costs to take pictures of a house for sale, as photographers usually charge more for homes in cities or popular neighborhoods. On the other hand, properties in rural or less popular areas may be cheaper to photograph.
Additional services offered by real estate photographers include virtual tours and drone photography.
To choose the right real estate photographer for your property, do research and compare photographers, look at portfolio samples, check for professional certifications, get references, and read reviews.
An example of professional certification for real estate photography is the Professional Photographers of America (PPA).
In conclusion, the cost of real estate photography depends on a lot of different things. Hourly rates, package deals, and a la carte pricing are all common pricing models, and the cost can be affected by location, property size, property condition, and additional services.
When choosing a photographer, it’s important to do your research, compare professionals, and carefully consider your specific needs and budget.
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